Senior Product Marketing Manager, Marketplace Category Management

Marketing, Media & Creative · Product Marketing

In short

Microsoft seeks a Senior Product Marketing Manager to define and execute the category management strategy for Microsoft Marketplace, driving customer demand for cloud solutions and AI apps. This role involves improving customer experience, managing web pages and merchandising, analyzing funnel metrics, and collaborating with cross-functional teams to amplify platform business growth.

Responsibilities

Designing the playbook and owning end-to-end responsibility for Marketplace category management.
Executing the merchandising plan including retargeting programs, cross-category placements, promotions, etc.
Tracking and analyzing customer needs based on behavior signals including searching, browsing, and purchasing.
Developing, testing, and analyzing new tactics to increase web store conversion rates.
Improving the quality and consistency of information on product detail pages to support customers in making purchasing decisions.
Reporting on marketing results, learnings, and customer needs to executives and decision makers to drive programmatic improvements.

Requirements

Master's Degree in Business, Marketing, or related field AND 3+ years experience in business OR Bachelor's Degree in Business, Marketing, or related field AND 5+ years experience in business OR equivalent experience.
Experience in planning, executing, measuring, and optimizing eCommerce site merchandising, with an ability to create optimal customer experiences to drive revenue & optimize the customer journey.
Experience in product marketing or prior experience with web technology.
Demonstrated ability to synthesize audience insights.
Cross functional leadership experience, with the ability to create clarity, align shared priorities, and influence virtual teams to deliver successful outcomes.
Communication skills, with the ability to simply articulate complex concepts to diverse audiences and influence at the senior leadership level.
Ability to operate with a high degree of autonomy, making informed decisions based on data and common principles to ensure the success of the project or team.
Experience in A/B testing, personalization, and site optimization.

Desired Qualifications

Master's Degree in Business, Marketing, or related field AND 6+ years experience in business OR Bachelor's Degree in Business, Marketing, or related field AND 8+ years experience in business OR equivalent experience.

Benefits

Base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. For specific work locations like San Francisco Bay area and New York City metropolitan area, the base pay range is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation.

Skills

Product MarketingMarketingeCommerceData AnalysisA/B TestingPersonalization

#cloud solutions#AI apps#agents#Marketplace#category management#product marketing#customer demand#go-to-market#business strategy#web pages#merchandising#traffic#impressions#click-through rates#conversion#upsell#cross-sell#AI#Microsoft

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