Senior Product Marketing Manager, Marketplace Category Management
Marknadsföring, media och kreativt · Produktmarknadsföring
I korthet
Microsoft seeks a Senior Product Marketing Manager to define and execute the category management strategy for Microsoft Marketplace, driving customer demand for cloud solutions and AI apps. This role involves improving customer experience, managing web pages and merchandising, analyzing funnel metrics, and collaborating with cross-functional teams to amplify platform business growth.
Ansvarsområden
- Designing the playbook and owning end-to-end responsibility for Marketplace category management.
- Executing the merchandising plan including retargeting programs, cross-category placements, promotions, etc.
- Tracking and analyzing customer needs based on behavior signals including searching, browsing, and purchasing.
- Developing, testing, and analyzing new tactics to increase web store conversion rates.
- Improving the quality and consistency of information on product detail pages to support customers in making purchasing decisions.
- Reporting on marketing results, learnings, and customer needs to executives and decision makers to drive programmatic improvements.
Krav
- Master's Degree in Business, Marketing, or related field AND 3+ years experience in business OR Bachelor's Degree in Business, Marketing, or related field AND 5+ years experience in business OR equivalent experience.
- Experience in planning, executing, measuring, and optimizing eCommerce site merchandising, with an ability to create optimal customer experiences to drive revenue & optimize the customer journey.
- Experience in product marketing or prior experience with web technology.
- Demonstrated ability to synthesize audience insights.
- Cross functional leadership experience, with the ability to create clarity, align shared priorities, and influence virtual teams to deliver successful outcomes.
- Communication skills, with the ability to simply articulate complex concepts to diverse audiences and influence at the senior leadership level.
- Ability to operate with a high degree of autonomy, making informed decisions based on data and common principles to ensure the success of the project or team.
- Experience in A/B testing, personalization, and site optimization.
Önskade kvalifikationer
- Master's Degree in Business, Marketing, or related field AND 6+ years experience in business OR Bachelor's Degree in Business, Marketing, or related field AND 8+ years experience in business OR equivalent experience.
Förmåner
- Base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. For specific work locations like San Francisco Bay area and New York City metropolitan area, the base pay range is USD $137,600 - $222,600 per year.
- Certain roles may be eligible for benefits and other compensation.
Färdigheter
Product MarketingMarketingeCommerceData AnalysisA/B TestingPersonalization
#cloud solutions#AI apps#agents#Marketplace#category management#product marketing#customer demand#go-to-market#business strategy#web pages#merchandising#traffic#impressions#click-through rates#conversion#upsell#cross-sell#AI#Microsoft
Om Microsoft
Empowering every person and organization on the planet to achieve more
Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting…
Företag
MicrosoftPublicerade jobb
för 5 dagar sedan
Anställningstyp
Heltid
Arbetsform
Hybrid
Lön
106 400–203 600 US$ · Förhandlingsbar
Erfarenhetsnivå
Senior
Platser
United States
Kvalifikation
Masterexamen, Kandidatexamen
Sökande
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