Marketing Manager – Marketing Automation
Marknadsföring, media och kreativt · Marknadsföring och reklam · Digital marknadsföring
I korthet
We are looking for an experienced Marketing Manager – Marketing Automation for our Hyderabad, India office. This full-time position involves daily campaign execution in Marketo, building custom workflows and integrations, and managing lead nurturing. The role requires deep Marketo and Salesforce expertise, a strong understanding of B2B marketing, and an interest in AI applications.
Ansvarsområden
- Build, execute, and optimize Marketo campaigns (email, nurtures, webinars, events).
- Design and maintain custom workflows and integrations between Marketo and other platforms.
- Manage lead enrichment, scoring, routing, and nurture programs.
- Maintain and enhance the Marketo–Salesforce sync.
- Enforce data hygiene standards, deduplication, and manage consent programs.
- Integrate and maintain connections between Marketo and third-party tools.
- Partner with Sales Operations and Marketing teams to align automation strategies.
- Identify opportunities to apply AI and emerging technologies to marketing automation.
- Use HTML to build, troubleshoot, and refine email templates, landing pages, and forms.
- Monitor campaign performance and recommend process improvements.
Krav
- 5+ years of hands-on experience with Marketo, including environment, architecture, and integrations.
- Marketo Certified Expert (or equivalent expert-level proficiency).
- Deep knowledge of Salesforce (SFDC) and the Marketo–SFDC integration model.
- Proven experience with lead enrichment, lead nurture programs, consent management, and data hygiene.
- Experience building and maintaining third-party integrations to Marketo.
- Working knowledge of HTML for email and landing page development and troubleshooting.
- Strong understanding of B2B marketing structure, lead lifecycle, and revenue funnel.
- Demonstrated ability to work effectively across cross-functional teams (Sales Operations, Marketing).
- High interest in and awareness of AI and its application to marketing automation.
Önskade kvalifikationer
- Familiarity with the Adobe ecosystem (e.g., Adobe Experience Cloud, Adobe Marketo Engage, Adobe Creative Cloud, or related Adobe solutions).
Förmåner
- Full-time role
- The opportunity to be a go-to expert for Marketo
- Support for individuals with disabilities during the application/hiring process
- Reasonable accommodations to support individuals with disabilities to be able to participate in the hiring process
- Qualcomm is committed to making our workplace accessible for individuals with disabilities.
Färdigheter
MarketoSalesforceHTMLAI
#Marketing Automation#Marketo#Salesforce#B2B Marketing#AI
Om Qualcomm
Enabling a world where everyone and everything can be intelligently connected.
Enabling a world where everyone and everything can be intelligently connected.\n\n
Företag
QualcommPublicerade jobb
för 4 dagar sedan
Anställningstyp
Heltid
Arbetsform
På plats
Erfarenhetsnivå
Mellannivå
Platser
Hyderabad, India
Kvalifikation
Grundnivå, Yrkeshögskola, Ingen formell utbildning
Sökande
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