Industry Manager, Video, YouTube, Retail, Large Customer Sales
Marknadsföring, media och kreativt · Marknadsföring och reklam · Digital marknadsföring · Försäljningsledning · Verksamhetsanalys
I korthet
Google is seeking an experienced Industry Manager for YouTube Video within their Large Customer Sales team in Mumbai or Gurugram. This role focuses on driving client success, sales, and strategy for retail advertisers on YouTube, leveraging digital marketing and advanced analytics to prove business impact. The ideal candidate has a strong background in digital advertising, consultative sales, and video media planning.
Ansvarsområden
- Maintain strong relationships with clients, agencies, and stakeholders.
- Lead YouTube strategy execution to drive adoption and business generation.
- Guide clients in leveraging IP for Global Branding leadership on YouTube.
- Accelerate clients' transition from traditional to digital media for global growth.
- Address strict performance/ROAS guardrails with Retail/eCommerce customers.
- Partner with Measurement and Analytical Leads to prove YouTube's full-funnel business impact.
- Deploy GeoX, MMM, EVCs, and Brand/Search Lift studies.
Krav
- Bachelor's degree or equivalent practical experience.
- 8 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 6 years of experience with an advanced degree.
- Experience working with advertisers, agencies, or clients.
Önskade kvalifikationer
- Experience in video media planning (Linear TV, OTT/CTV, digital video) leveraging metrics like Reach, Frequency, GRPs, Incremental Reach, and CPM/CPA.
- Experience selling TV or OTT advertising at major broadcasters/platforms or leading integrated video planning at media agencies.
- Experience managing CPG/FMCG clients with brand-building, reach, and MMM familiarity alongside E-Commerce or Consumer Tech advertisers.
- Track record of owning growth targets, negotiating annual media commitments or Joint Business Plans (JBPs), and driving Share of Wallet with enterprise clients and agencies.
- Understanding of the Creator and Influencer ecosystem, short-form vertical video, social commerce, and performance solutions.
Förmåner
- Opportunity to sell at the forefront of technology.
- Collaborate with executives and influence market-shaping strategies.
- Deliver tangible results impacting major global businesses.
- Drive the growth of Google.
- Opportunity to shape the future of advertising in the AI-era.
Färdigheter
Video Media PlanningOTT/CTVDigital VideoReachFrequencyGRPsIncremental ReachCPMCPATV advertisingOTT advertisingE-CommerceConsumer TechMarketing Mix ModelingMMMEngaged View ConversionsEVCsBrand LiftSearch LiftDigital advertisingConsultative SalesBusiness DevelopmentDigital MarketingRetailYouTube
#Industry Manager#Video#YouTube#Retail#Large Customer Sales#Digital Advertising#Consultative Sales#Business Development#Digital Marketing#Video Media Planning#OTT/CTV#Digital Video#CPG/FMCG#E-Commerce#Consumer Tech#Growth Targets#Joint Business Plans#Creator Economy#Influencer Marketing#Social Commerce#Performance Solutions#Client Relationship Management#Global Branding#ROAS#Measurement#Analytics#Marketing Mix Modeling#Brand Lift#Search Lift#Store Visits
Om Google
Innovative Full-Stack Developer | Building Scalable Solutions with Node.js & React
At Google, our mission is to organize the world's information and make it universally accessible and useful. From Search to AI, we develop products and services that improve the lives of billions, empowering individuals and businesses globally. We're driven by a passion for innovation, a commitment to solving complex problems, and a belief in the transformative power of technology. Since our founding in 1998, we've remained dedicated to creating a more helpful and connected world.
Företag
GooglePublicerade jobb
för 1 vecka sedan
Anställningstyp
Heltid
Arbetsform
På plats
Erfarenhetsnivå
Mellannivå
Platser
Mumbai, India
Gurugram, India
Kvalifikation
Kandidatexamen
Sökande
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