Assistant Brand Manager- Anchor- Leeds

Marketing, Media & Creative · Marketing & Advertising · Brand Management · Marketing Strategy · Product Marketing

In short

Arla Foods is seeking an Assistant Brand Manager for a 12-month fixed-term contract in Leeds to support brand strategies for Anchor Butter, Yeo Valley Butter, and Arla LactoFREE Butter. This role involves leading brand projects, analyzing performance data, managing budgets, and executing marketing campaigns within the FMCG sector.

Responsibilities

Support the delivery of 1-3 year brand plans for Anchor, Yeo Valley, and Arla LactoFREE Butter portfolios, driving growth and performance.
Lead and support key brand projects, including innovation launches, seasonal campaigns, on-pack promotions, and packaging changes.
Monitor brand and category performance using market and consumer data (Nielsen, Kantar) to identify growth opportunities.
Manage brand budgets, communications, and selected brand responsibilities, ensuring effective activity delivery and ROI.
Support the execution of £6m brand campaigns across video, social media, PR, outdoor advertising, and digital channels.

Requirements

Degree in Marketing, Business, or a related discipline.
Previous experience in a marketing role within an FMCG environment.
Commercially minded, highly organised, and passionate about building brands.
Strong communication and stakeholder management skills.
Energy, initiative, and a genuine desire to learn, grow, and make an impact.

Desired Qualifications

Passionate marketer who thrives in a fast-paced FMCG environment.
Enjoys taking ownership.
Eager to develop brand management expertise within a leading marketing team.

Benefits

Competitive salary.
26 days of holiday plus Bank Holidays.
Matched pension contributions up to 6%.
Life assurance.
Flexible benefits.
Internal and external training opportunities.

Skills

NielsenKantar

#FMCG#Marketing#Brand Management#Dairy#Anchor Butter#Yeo Valley Butter#Arla LactoFREE Butter#Project Management#Innovation Launch#Seasonal Campaigns#On-pack Promotions#Packaging Changes#Market Data Analysis#Consumer Data Analysis#Brand Budget Management#Campaign Management#Video Advertising#Social Media Marketing#PR#Outdoor Advertising#Digital Marketing#Stakeholder Management#Product Marketing

About Arla

We are more than 23,000 colleagues across 39 countries and 7,624 dairy farmer-owners in Denmark, Sweden, United Kingdom, Germany, Belgium, Luxembourg, and the Netherlands. We aim to create the future of dairy, to bring healthy and sustainable dairy products to people across the world, and to lead the transition towards sustainable dairy farming and production. We work continuously on the farms, at the dairies, and in our administration to reduce our carbon footprint and environmental impact. We are committed to champion good food habits and inspire a healthy life. We collaborate with NGOs and…

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