Senior Social Media Manager
Marketing, Media & Creative · Marketing & Advertising · Social Media Management · Brand Management · Digital Marketing
In short
Microsoft Advertising is hiring a Senior Social Media Manager to shape brand presence and engagement across social platforms. This role involves developing and executing social media strategies, managing organic and paid programs, and collaborating cross-functionally to achieve business goals through data-driven insights and compelling content.
Responsibilities
- Develop and execute social media strategies aligned to brand, audience, and campaign priorities.
- Translate business and marketing objectives into audience-led social strategies and channel plans.
- Manage organic and paid social media programs, including content activation, publishing, community engagement, and performance optimization.
- Create platform-native content and social experiences to increase audience engagement, reach, and advocacy.
- Partner with product marketing, communications, and campaign teams to transform strategic initiatives into impactful social content.
- Lead and coordinate complex, cross-functional marketing initiatives across diverse stakeholder groups.
- Establish metrics and reporting frameworks to measure business impact and marketing effectiveness.
- Analyze performance data to drive actionable recommendations and continuous improvement.
- Ensure all social media activities align with Microsoft brand standards, accessibility, privacy, and legal review processes.
Requirements
- 6+ years work experience at a branding agency or with product marketing, brand building, and/or strategy development OR equivalent experience.
- Deep expertise in LinkedIn and strong knowledge of social media platforms, including organic and paid social, community engagement, audience targeting, experimentation, optimization, and emerging channel capabilities.
- Strong analytical capabilities, with experience leveraging audience insights, social listening, channel performance data, analytics, and marketing technology tools to inform strategy and deliver actionable recommendations.
- Excellent communication, editorial, and content development skills, including copywriting, creative briefing, content strategy, and multimedia content creation, with the ability to build trusted cross-functional relationships.
- Knowledge of brand governance, accessibility, privacy, legal review processes, and responsible AI-enabled marketing practices.
Desired Qualifications
- Master's Degree in Business, Marketing, Communications, or a related field, or equivalent experience.
- Experience leading complex, cross-functional marketing initiatives in fast-paced environments, with demonstrated success managing stakeholders, competing priorities, and organizational ambiguity.
- Experience developing audience-led social media strategies for global B2B, advertising, media, or technology brands, translating business objectives into content, channel, editorial, and engagement plans that drive measurable outcomes.
- Utilize AI-enabled marketing workflows, automation, and responsible AI practices to improve efficiency, insight generation, personalization, and content quality.
Benefits
- The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year.
- Different range applicable to specific work locations (San Francisco Bay area and New York City metropolitan area) is USD $137,600 - $222,600 per year.
- Certain roles may be eligible for benefits and other compensation.
Skills
Content StrategySocial Media MarketingMarketingSEOCopywritingBrand ManagementPaid SocialOrganic SocialAudience EngagementContent MarketingDigital MarketingPerformance AnalysisMarketing StrategySocial ListeningAnalyticsData AnalysisAI
#social media#marketing#brand strategy#content creation#paid social#organic social#audience engagement#performance analysis#cross-functional collaboration#stakeholder management#AI#Microsoft
About Microsoft
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Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting…
Company
MicrosoftJob Posted
1 day ago
Employment Type
Full Time
Work mode
Hybrid
Salary
US$106,400–203,600 · Negotiable
Experience Level
Senior
Locations
United States
Qualification
Master
Applicants
Be an early applicant
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