E-Commerce Manager

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Product Management

In short

Alfa Laval is seeking an E-Commerce Manager in Richmond, VA, to lead their North American B2B e-commerce strategy. This hybrid role involves shaping the digital commerce roadmap, driving customer and partner adoption, optimizing the e-commerce experience, and analyzing performance data to generate measurable commercial impact.

Responsibilities

Shape and activate the North American B2B e-commerce strategy and roadmap, aligning priorities with regional, divisional, and global objectives.
Drive customer and channel-partner adoption, identifying opportunities to increase activation, engagement, digital sales, and acquisition.
Own the evolution and optimization of the e-commerce experience, using customer insights, business needs, and performance data to prioritize improvements.
Turn data into action by defining meaningful KPIs, evaluating performance, identifying opportunities, and communicating recommendations to business stakeholders.
Partner across Sales, Digital Marketing, global teams, and other functions, building alignment and leading strategic initiatives through influence.
Develop targeted demand-generation and customer-journey initiatives that connect digital engagement with measurable commercial outcomes.
Support customer, partner, and internal enablement as Alfa Laval evolves its e-commerce capabilities and ways of working.
Manage budgets and evaluate the business impact and return of e-commerce initiatives.

Requirements

Bachelor’s degree in Business, Marketing, Engineering, Project Management or related field.
A minimum of 5 years of relevant experience in e-commerce, digital commerce, digital product, or related commercial roles, with meaningful experience in a B2B environment.
Demonstrated experience developing or influencing an e-commerce strategy, roadmap, or significant digital commerce initiative.
Experience driving customer acquisition, adoption, engagement, digital sales, or demand generation with measurable outcomes.
Strong commercial and analytical acumen, with the ability to translate customer insights and performance data into clear business recommendations.
Demonstrated ability to influence cross-functional and senior stakeholders without direct authority in a matrixed organization.
Working knowledge of e-commerce platforms and the broader digital commerce ecosystem, such as CMS, CRM, customer portals, analytics, or related technologies.
Less than 10% travel

Desired Qualifications

Experience working with distributors, channel partners, industrial B2B organizations, or global teams is an advantage but not required.

Benefits

Competitive salary
Full benefits package, including medical/dental/vision/life
401(k) plan
Opportunity to build, influence, and create structure in a growing e-commerce environment
Work with world-leading technologies and contribute to a more resourceful, less wasteful world

Skills

CRMCMS

#e-commerce#B2B#digital commerce#strategy#product management#marketing#sales#customer engagement#channel partners

About Alfa Laval

Our pioneering 140-year-old start-up culture is built on the idea that partnership is the key to solving complex problems and unlocking the full potential of resources. So we collaborate closely with our partners, customers, and thought leaders to create game-changing solutions that challenge conventional thinking on quality, efficiency, and innovation. United by a shared commitment to creating positive impact we’re reshaping vital industries, like energy, food, water, and shipping, to optimize efficiency, reduce emissions, and increase yields. Together, we’re building business success,…

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