Manager Product Research & GTM, Program Adoption

Marketing, Media & Creative · Marketing & Advertising · Product Marketing · Marketing Strategy

In short

Amazon's Product Acceleration Team (PAT) is seeking an experienced user experience researcher to join their ranks in Hyderabad. The role focuses on driving product improvements through seller engagement and research, with responsibilities including planning and executing quantitative and qualitative studies, developing product marketing strategies, and delivering actionable insights. The ideal candidate will have over 5 years of marketing experience, team management experience, and proficiency with tools like Excel and Tableau.

Responsibilities

Plan and execute quantitative and qualitative research studies to shape Product roadmap, including surveys, usability testing, or interviews.
Understand business needs and develop a product marketing strategy and roadmap in partnership with business and product stakeholders.
Deliver findings that address business needs, create actionable recommendations, and shape product roadmaps.
Generate insights from business analytics and customer feedback, synthesizing data from various sources.
Generate ideas on new or more efficient ways to drive product marketing at scale.
Partner closely with product and business teams on the full product lifecycle.
Lead an extended team of Research Managers and Marketing managers.
Develop weekly metrics to track critical inputs and outputs and report out in weekly business reviews.

Requirements

5+ years of professional non-internship marketing experience
Experience managing teams
Experience building, executing and scaling cross-functional email and push marketing campaigns from concept to completion
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience working with multiple stakeholders at various levels and in different locales to drive alignment

Desired Qualifications

Experience using data and metrics to measure impact and determine improvements
Experience with CRM tools and systems that can be leveraged to drive customer engagement - including but not limited to Adobe, Salesforce, Unica, Marketo, Exact Target, Braze, etc.
Experience building, executing and scaling digital programmatic campaigns from concept to completion

Benefits

Work Timings - Monday to Friday; Timings- 1 Noon to 10 PM (Day Shift)
Inclusive culture empowers Amazonians to deliver the best results for customers.
Disability workplace accommodations available.

Skills

ExcelTableauSalesforceAdobeMarketoBraze

#Product Research#GTM#Program Adoption

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