Corporate Copywriter, Group Communication, Hubhult (Malmö, Sweden)

Marketing, Media & Creative · Marketing & Advertising · Content Strategy

In short

IKEA is seeking a Corporate Copywriter in Malmö, Sweden, to shape and evolve the brand's voice across various channels, including AI-powered work. The role involves supporting corporate communications, ESG initiatives, and global campaigns while coaching others to maintain brand consistency.

Responsibilities

Define and strengthen the IKEA Tone of Voice across the business.
Write and safeguard communication that is honest, simple, conversational, warm, and occasionally playful.
Lead the IKEA tone of voice expertise network for People and AI and Inter IKEA Concept functions.
Coach leaders and spokespeople to sound confidently, unmistakably IKEA in speeches, interviews, and Q&As.
Train and steer AI tools, shaping prompts, guardrails, and feedback loops.
Keep the voice current by tracking language and platform changes and adapting guidance.
Support initiatives across the comms calendar, focusing on report writing, ESG, strategy activations, and corporate communications.
Contribute to press releases, spokespeople messaging, and global campaigns.

Requirements

7+ years in corporate copywriting, with a track record of shaping and evolving a brand voice.
Proven ability to build communication capability in others (e.g., training program, style guide, coaching).
Comfort simplifying complex, sensitive, or corporate information.
Hands-on experience working with AI writing tools, including reviewing, correcting, and improving their output.
A collaborator's instinct to raise the standard of a whole team.
Curious, humble, and comfortable challenging stakeholders kindly and clearly.
Upload CV and motivational letter.
Provide examples of previous work demonstrating thinking, message shaping, and brand voice.
The last day for applications is October 6th.

Desired Qualifications

IKEA experience is preferred.
A passion for simplicity, collaboration, and continuous improvement.

Benefits

Opportunity to shape and strengthen IKEA's brand voice.
Work with AI writing tools and help define their application.
Collaborate with communicators, leaders, and markets globally.
Focus on important areas like ESG and corporate strategy.
Potential for priority consideration for Ingka Group candidates.

Skills

CopywritingBrand VoiceAI Writing ToolsContent StrategyESGPress ReleasesMessagingPublic Speaking

#copywriting#communication#brand voice#AI#corporate communications#ESG#press releases#marketing

About IKEA

The IKEA vision is to create a better everyday life for the many people. Our business idea is to offer well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. The IKEA Brand unites more than 200.000 co-workers and hundreds of companies with different owners all over the world. It’s one brand, but it reaches millions of hearts and homes. Our value chain is unique. It includes everything from product development, design, supply, manufacture and sales – and of course it begins and ends with our customers. The IKEA retail business…

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