Trade Marketing Specialist
Marknadsföring, media och kreativt · Marknadsföring och reklam · Marknadsstrategi · Varumärkeshantering
I korthet
WeQuel is looking for a Trade Marketing Specialist in Stockholm for a hybrid role, focusing on driving shopper and brand growth within the FMCG industry. This consultant position involves shaping trade marketing strategy, developing activations, and utilizing insights across retail and out-of-home channels.
Ansvarsområden
- Develop a winning Trade Marketing strategy across all Path to Purchase touchpoints.
- Analyze shopper insights, triggers, and barriers to drive growth.
- Develop and execute best-in-class point-of-sale activations and materials.
- Create compelling brand materials for trade fairs and customer events.
- Develop retailer trade marketing programs.
- Align trade marketing plans with brand objectives and customer priorities.
- Partner with Marketing and CBD teams on tailored customer plans.
- Manage creative agency relationships and budgets.
- Ensure activations are delivered on time and in full.
- Follow up on ROI from shopper marketing activities.
Krav
- Proven results within sales and/or marketing, with experience in trade marketing, shopper marketing and/or brand management.
- Degree in Business Administration, Marketing, or a similar field.
- Fluent in both Swedish and English, spoken and written.
- FMCG experience is a strong advantage.
- Project management experience.
- Strong analytical and results-driven mindset.
- Highly organized with excellent attention to detail.
- Strong communication, presentation, and stakeholder management skills.
- Proactive, ownership-driven approach.
Förmåner
- Part of a consulting team that values people first.
- Success created through engagement, collaboration, and development.
- Flat organization with short decision-making paths.
- Strong sense of community.
- Opportunity to influence your own development.
#Trade Marketing#Marketing#Sales#FMCG#Stockholm#Hybrid