Trade Marketing Specialist

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Brand Management

In short

WeQuel is looking for a Trade Marketing Specialist in Stockholm for a hybrid role, focusing on driving shopper and brand growth within the FMCG industry. This consultant position involves shaping trade marketing strategy, developing activations, and utilizing insights across retail and out-of-home channels.

Responsibilities

Develop a winning Trade Marketing strategy across all Path to Purchase touchpoints.
Analyze shopper insights, triggers, and barriers to drive growth.
Develop and execute best-in-class point-of-sale activations and materials.
Create compelling brand materials for trade fairs and customer events.
Develop retailer trade marketing programs.
Align trade marketing plans with brand objectives and customer priorities.
Partner with Marketing and CBD teams on tailored customer plans.
Manage creative agency relationships and budgets.
Ensure activations are delivered on time and in full.
Follow up on ROI from shopper marketing activities.

Requirements

Proven results within sales and/or marketing, with experience in trade marketing, shopper marketing and/or brand management.
Degree in Business Administration, Marketing, or a similar field.
Fluent in both Swedish and English, spoken and written.
FMCG experience is a strong advantage.
Project management experience.
Strong analytical and results-driven mindset.
Highly organized with excellent attention to detail.
Strong communication, presentation, and stakeholder management skills.
Proactive, ownership-driven approach.

Benefits

Part of a consulting team that values people first.
Success created through engagement, collaboration, and development.
Flat organization with short decision-making paths.
Strong sense of community.
Opportunity to influence your own development.

Skills

Trade MarketingShopper MarketingBrand ManagementFMCGProject ManagementMarketingSales

#Trade Marketing#Marketing#Sales#FMCG#Stockholm#Hybrid

About WeQuel

We are consultants in Life Science and Management Whether customers or colleagues, our basic philosophy is always “people first”. We have extensive know-how and a solid background, alongside a powerful desire to drive change initiatives. We boost our customers’ competitiveness by always starting with business benefits. We put people first and know that all individuals have the potential to further develop and improve in their business operations. Our values: - People first - Quality and Value - Pride in our work Our services: - Consultants in Life Science and Management - Digital Platform for…

See all open jobs at WeQuel Read more about WeQuel Website