Senior Technical Lead

Teknik, data och digitalt · Data, AI och analys · Dataanalys · Webbutveckling

I korthet

The Web Analytics Lead will drive digital analytics strategy and implementation for an insurance organization, leveraging expertise in GA4, Adobe Analytics, GTM, AEP, and OneTrust. This role involves analyzing customer behavior, creating reports, and collaborating with various teams to optimize digital performance and customer journeys.

Ansvarsområden

Define and execute web analytics and measurement strategies aligned to business goals.
Manage implementations of GA4, Adobe Analytics, CJA, AEP, and GTM ensuring accurate data collection and governance.
Implement and maintain OneTrust consent management solutions and privacy-compliant tracking.
Analyze customer behavior, campaign performance, and omnichannel journeys to identify optimization opportunities.
Create dashboards and reports in Looker Studio and analytics platforms for stakeholder reporting.
Utilize Mouseflow for session replay, heatmaps, and funnel analysis to improve user experience and conversions.
Support CRO initiatives, A/B testing, and personalization programs.
Collaborate with Marketing, Product, UX, and Technology teams to deliver data-driven recommendations.

Krav

GA4 Implementation Expertise
Web Analytics
Adobe Analytics
Adobe Customer Journey Analytics (CJA)
Adobe Experience Platform (AEP)
Google Tag Manager (GTM)
OneTrust Implementation & Consent Management
Mouseflow Analytics & Session Replay
Insurance Domain Knowledge
Omnichannel Analytics Integration
Looker Studio Dashboarding & Reporting
Conversion Rate Optimization (CRO)
A/B Testing & Experimentation
Data Analysis & Business Insights
Tag Management & Tracking Strategy
Stakeholder Management & Communication

Önskade kvalifikationer

Bachelor's degree in Analytics, Marketing, Computer Science, or related field.
6-10 years of experience in Digital/Web Analytics.
Strong hands-on experience with GA4, Adobe Analytics, CJA, AEP, GTM, OneTrust, Looker Studio, and Mouseflow.
Experience in the Insurance domain preferred.
Excellent analytical, problem-solving, and stakeholder management skills.

Förmåner

Supercharge your potential.
Find your career.
Find your spark.
A place that knows that helping its customers stay on top starts by putting its people first.

Färdigheter

GA4Adobe AnalyticsAdobe Customer Journey AnalyticsAdobe Experience PlatformGoogle Tag ManagerOneTrustLooker StudioMouseflowWeb AnalyticsCROA/B Testing

#Web Analytics#GA4#Adobe Analytics#Adobe Customer Journey Analytics#Adobe Experience Platform#Google Tag Manager#OneTrust#Looker Studio#Mouseflow#CRO#A/B Testing#Insurance Domain

Om HCLTech

Supercharging progress through technology and innovation

HCLTech is a global technology company, home to 219,000+ people across 54 countries, delivering industry-leading capabilities centered around digital, engineering and cloud, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending September 2022 totaled $12.1 billion. To learn how we can supercharge progress for…

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