Measurement Effectiveness Specialist, Measurement
Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Data Analysis
In short
Responsibilities
- Serve as the central point of contact for clients for scaled implementation and execution of all Google measurement products.
- Assess client measurement needs, identify strategic gaps, and implement effective solutions.
- Design and execute various measurement tests and studies, including A/B experiments, Brand Lift Studies, and Incrementality studies, to provide actionable insights and recommendations.
- Drive industrialization efforts to achieve super-scale by componentizing and templating complex measurement workflows, leveraging AI, automation (Apps Script/SQL), and cross-functional partnerships.
- Collaborate with internal and external teams to ensure seamless project delivery and client satisfaction.
Requirements
- Bachelor's degree or equivalent practical experience.
- 8 years of experience working with digital media or digital marketing/advertising solutions.
- 7 years of experience in a client-facing role working with partners across multiple levels.
Desired Qualifications
- Experience with statistical analysis, A/B testing, and SQL.
- Experience interpreting advanced measurement metrics, including incrementality and media mix models.
- Experience working with digital advertising platforms and analyzing the competitive landscape.
- Experience managing major work streams or business transformations.
- Experience identifying process gaps and implementing standard operating procedures.
Benefits
- Opportunity to work with leading digital advertising platforms.
- Chance to drive innovation and scalability in measurement solutions.
- Collaborate with global teams and contribute to client success.
Skills
About Google
Innovative Full-Stack Developer | Building Scalable Solutions with Node.js & React
At Google, our mission is to organize the world's information and make it universally accessible and useful. From Search to AI, we develop products and services that improve the lives of billions, empowering individuals and businesses globally. We're driven by a passion for innovation, a commitment to solving complex problems, and a belief in the transformative power of technology. Since our founding in 1998, we've remained dedicated to creating a more helpful and connected world.
Company
GoogleJob Posted
4 days ago
Employment Type
Full Time
Work mode
Hybrid
Experience Level
Senior
Locations
Hyderabad, India
Bengaluru, India
Gurugram, India
Qualification
Applicants
Be an early applicant
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