Measurement Effectiveness Specialist, Measurement

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Data Analysis

In short

As a Measurement Effectiveness Specialist at Google, you will be a key client contact for Google measurement products, assessing needs and implementing effective solutions. You will design and execute measurement tests, drive industrialization initiatives for scalability, and collaborate with internal and external teams to ensure client satisfaction and successful project delivery.

Responsibilities

Serve as the central point of contact for clients for scaled implementation and execution of all Google measurement products.
Assess client measurement needs, identify strategic gaps, and implement effective solutions.
Design and execute various measurement tests and studies, including A/B experiments, Brand Lift Studies, and Incrementality studies, to provide actionable insights and recommendations.
Drive industrialization efforts to achieve super-scale by componentizing and templating complex measurement workflows, leveraging AI, automation (Apps Script/SQL), and cross-functional partnerships.
Collaborate with internal and external teams to ensure seamless project delivery and client satisfaction.

Requirements

Bachelor's degree or equivalent practical experience.
8 years of experience working with digital media or digital marketing/advertising solutions.
7 years of experience in a client-facing role working with partners across multiple levels.

Desired Qualifications

Experience with statistical analysis, A/B testing, and SQL.
Experience interpreting advanced measurement metrics, including incrementality and media mix models.
Experience working with digital advertising platforms and analyzing the competitive landscape.
Experience managing major work streams or business transformations.
Experience identifying process gaps and implementing standard operating procedures.

Benefits

Opportunity to work with leading digital advertising platforms.
Chance to drive innovation and scalability in measurement solutions.
Collaborate with global teams and contribute to client success.

Skills

SQLA/B testing

#digital media#digital marketing#advertising#measurement#analytics#A/B testing#SQL

About Google

Innovative Full-Stack Developer | Building Scalable Solutions with Node.js & React

At Google, our mission is to organize the world's information and make it universally accessible and useful. From Search to AI, we develop products and services that improve the lives of billions, empowering individuals and businesses globally. We're driven by a passion for innovation, a commitment to solving complex problems, and a belief in the transformative power of technology. Since our founding in 1998, we've remained dedicated to creating a more helpful and connected world.

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