Measurement Effectiveness Specialist, Measurement Center of Excellence
Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Marketing Strategy
In short
Responsibilities
- Act as the primary expert and central point of contact for clients for scaled implementation and execution for all Google measurement products.
- Perform diagnostic and solution implementation and assess client measurement needs, identify gaps in their current strategies, and implement effective solutions.
- Design and execute measurement strategies including design and execution of various measurement tests and studies, such as A/B experiments, brand lift studies, and incrementality studies, to provide actionable insights and recommendations.
- Drive industrialization works to unlock super-scale including initiatives to componentize and templatize complex measurement workflows leveraging AI prompts, automation and cross-functional partnerships to reduce turnaround times and improve test yield.
- Act as a strategic, cross-functional problem solver through active collaboration with both internal and external teams, ensure seamless project delivery and client satisfaction.
Requirements
- Bachelor's degree or equivalent practical experience.
- 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
Desired Qualifications
- Experience in interpreting advanced measurement metrics (incrementality, MMM).
- Experience identifying process gaps and implementing scalable frameworks or Standard Operating Procedures (SOPs).
- Comprehensive understanding of Google advertising platforms and competitive landscape.
- Proficiency in statistical analysis, A/B testing, and SQL.
- Proven ability to drive large work streams or transformations.
Benefits
- Work with Google's unparalleled advertising solutions.
- Shape the future of advertising in the AI-era.
- Make a real impact on millions of companies and billions of users.
- Opportunity to share preferred working location from Hyderabad, Bengaluru, or Gurugram.
Skills
About Google
Innovative Full-Stack Developer | Building Scalable Solutions with Node.js & React
At Google, our mission is to organize the world's information and make it universally accessible and useful. From Search to AI, we develop products and services that improve the lives of billions, empowering individuals and businesses globally. We're driven by a passion for innovation, a commitment to solving complex problems, and a belief in the transformative power of technology. Since our founding in 1998, we've remained dedicated to creating a more helpful and connected world.
Company
GoogleJob Posted
2 weeks ago
Employment Type
Full Time
Work mode
Hybrid
Experience Level
Mid-Senior
Locations
Hyderabad, India
Bengaluru, India
Gurugram, India
Qualification
Applicants
Be an early applicant
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