Marketing Lead

Marketing, Media & Creative · Marketing & Advertising · Brand Management · Marketing Strategy · Content Strategy

In short

Spotify busca un Marketing Lead para Colombia que impulse la marca y el negocio, centrándose en la cultura musical juvenil y Gen Z. El rol implica establecer estrategias, liderar campañas locales y globales, gestionar redes sociales, colaborar con el equipo de Música y supervisar agencias y presupuestos.

Responsibilities

Set the strategy. Build and run a marketing plan for Colombia that ties to business goals: brand health, user growth and cultural relevance with Gen Z.
Lead campaigns. Adapt global campaigns and create local ones across channels. Use data and audience insights to reach key segments.
Own social. Lead a social and creator content strategy that builds community and starts conversations. Spot trends early, tailor content to each platform and work with creators to extend reach.
Partner with Music. Work hand in hand with our Music team so everything we make is credible with local artists, the industry and fans.
Shape the brand. Keep Spotify's brand consistent at every touchpoint while making it feel unmistakably Colombian.
Build relationships. Develop a network of creators, creatives, influencers and industry partners. Amplify exclusive content, events and initiatives with internal teams.
Lead partners. Lead agencies and vendors to deliver high-quality, accountable work.
Own the budget and results. Manage the local marketing budget, track performance and ROI, and adjust based on what the data shows.

Requirements

8+ years of marketing experience, ideally in music, entertainment or content.
A track record of brand campaigns that made a cultural impact and drove business results.
Managed agency partners and budgets.
Strong in social, creator and multi-channel marketing.
Comfortable working with data to make decisions.
Know Colombia's music industry, artists and youth culture well, and music is a real passion for you.
Can present and champion bold creative ideas to stakeholders at every level.
Worked across international markets or with culturally diverse teams.
Stay calm and decisive when priorities shift fast.
Fluent in Spanish and English.

Desired Qualifications

Ideally in music, entertainment or content.
Ideally have experience coaching others.
Bonus: you already have a network of creative collaborators in Colombia.

Benefits

Extensive learning opportunities, through our dedicated team, GreenHouse.
Flexible share incentives letting you choose how you share in our success.
Global parental leave, six months off - for all new parents.
All The Feels, our employee assistance program and self-care hub.
Flexible public holidays, swap days off according to your values and beliefs.

Skills

Social Media MarketingContent MarketingBrand ManagementCampaign ManagementData AnalysisBudget ManagementMarketing Strategy

#marketing#music#entertainment#content#social media#creator economy#brand#youth culture#gen z#spotify#colombia#bogotá

About Spotify

Our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 70m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience. Today, Spotify is the most popular global audio streaming service with 365m users, including 165m subscribers…

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