Social & Video Content Lead – IMDb India, IMDb India

Marketing, Media & Creative · Marketing & Advertising · Content Strategy · Video Production · Social Media Management

In short

IMDb India seeks a Social & Video Content Lead to define its editorial voice and content strategy across key social platforms like Instagram, X, and YouTube. This role involves managing agencies and production partners to create engaging content, from statics to short-form video, leveraging data and audience insights for growth.

Responsibilities

Own IMDb India’s editorial voice and social/content strategy across Instagram, YouTube and X.
Build an integrated editorial calendar and content roadmap balancing various content types and priorities.
Own the external agency/production ecosystem, ensuring alignment with IMDb's creative standards and growth objectives.
Develop original content concepts and IPs for IMDb.
Own professional engagement and execution for social, including talent concepts and collaborations.
Own performance and learning using engagement, watch time, retention, and audience growth metrics to improve formats.

Requirements

5+ years of professional non-internship marketing experience.

Desired Qualifications

Experience using data and metrics to drive improvements.

Benefits

Enjoy the benefits of working for Amazon with the autonomy of working on a small, nimble team.

Skills

Content StrategySocial MediaVideo ProductionMarketingData Analysis

#social media#video content#content strategy#marketing#IMDb#Amazon

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