SENIOR ROBOTICS SALES & APPLICATION CONSULTANT

Construction, Engineering & Trades · Civil & Industrial Engineering · Robotics & Automation

In short

ABB Robotics is seeking a Senior Robotics Sales & Application Consultant in Vietnam to drive business opportunities and provide consultative B2B sales expertise. This hybrid role involves understanding manufacturing processes, identifying automation needs, and guiding clients from initial discussion to order closure, contributing to the future of robotics.

Responsibilities

Create and develop business opportunities for ABB Robotics in Vietnam.
Combine consultative B2B sales with a practical understanding of manufacturing processes.
Work directly with factories, machine builders, system integrators, and technology partners.
Identify automation needs, shape technically and commercially viable solutions, and guide opportunities from initial discussion through order closure.
Understand how customers manufacture products, ask the right operational and technical questions, and connect production challenges with suitable robotic applications.
Communicate the business value of automation.
Build and execute a territory and industry development plan.
Proactively identify new factories, expansion projects, modernization programs, and production challenges.
Develop relationships with business owners, plant directors, factory managers, production, engineering, maintenance, procurement, and finance stakeholders.
Visit customer sites and study current manufacturing processes, product flow, cycle time, production volume, quality requirements, labor content, ergonomics, safety risks, and space constraints.
Identify repetitive, hazardous, quality-sensitive, or capacity-constrained tasks that could benefit from robotic automation.
Translate production needs into an automation concept and application requirement.
Help select the appropriate robot family, payload, reach, mounting arrangement, controller, software, and major peripheral requirements.
Advise customers on relevant applications including arc welding, spot welding, machine tending, material handling, palletizing, assembly, dispensing, grinding, polishing, deburring, painting, inspection, and packaging.
Own the opportunity from lead qualification through solution development, proposal, negotiation, order closure, and commercial handover.
Maintain a healthy pipeline and convert customer activities into clearly defined next steps.
Prepare opportunity strategies, stakeholder maps, competition assessments, and win plans.
Update customer, activity, opportunity, forecast, and follow-up information accurately and on time in Salesforce.
Prepare or coordinate technical-commercial proposals with relevant teams.
Negotiate based on customer value while protecting profitability, contractual position, and execution feasibility.
Identify and develop System Integrators, Machine Builders, OEMs, and specialist technology partners.
Monitor manufacturing investments, factory expansion, customer technology priorities, competitor activity, and changes in market demand.
Share customer feedback, win/loss insights, and application trends.
Work with Marketing to define target audiences, campaign topics, and follow-up actions.
Participate in exhibitions, seminars, Tech Days, customer workshops, and other demand-generation activities.
Provide a professional and consistent customer experience throughout the sales process.
Act with integrity and comply with the ABB Code of Conduct, HSE requirements, information security rules, applicable laws, and internal policies.
Recognize safety considerations during factory visits and application discussions.

Requirements

Bachelor's degree in Mechanical Engineering, Mechatronics, Automation, Electrical Engineering, Manufacturing Engineering, Industrial Engineering, or a related discipline.
At least 3 years of experience in B2B technical sales, solution consulting, business development, or application sales within industrial machinery, equipment, automation, or manufacturing technology.
Fluency in English is required.
Consultative and value-based selling, including discovery, qualification, value articulation, and business-case development.
Prospecting, account development, pipeline management, forecasting, proposal management, negotiation, and closing.
Structured problem solving and the ability to convert complex production issues into clear actions.
Confident communication and presentation skills with both technical and commercial stakeholders.
Ability to coordinate cross-functional teams and external partners without losing ownership of the customer outcome.
Professional English for technical documents, email, presentations, and regional or global meetings.
Willingness to travel within Vietnam and internationally as required.
High standards of integrity, ownership, customer focus, teamwork, and continuous learning.

Desired Qualifications

Practical exposure to industrial machinery or manufacturing processes such as CNC machines, plastic injection molding, metalworking machinery, welding equipment, packaging machines, assembly lines, or factory automation is strongly preferred.
Ability to understand technical drawings, layouts, specifications, and process descriptions sufficiently to coordinate with customers and engineering teams.
Experience serving customers in Metal Fabrication, Automotive & Auto Parts, Electronics, Plastics & Packaging, or General Manufacturing is preferred.
Experience working with factories, engineering teams, production teams, maintenance departments, procurement, System Integrators, Machine Builders, or OEMs is an advantage.
Previous robotics experience is beneficial but not mandatory.
Proficiency in additional languages, such as Chinese or Japanese, is an advantage.
Salesforce or comparable CRM experience is an advantage.

Benefits

Opportunity to be part of a pioneering team shaping the future of robotics.
Work alongside world-class experts in a fast-moving, innovation-driven environment.
Potential for growth and development within a leading global market leader.

Skills

SalesforceMicrosoft Office

#B2B#Robotics#Sales#Application Consulting#Automation#Manufacturing

About ABB

We are a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future.

ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. The company’s solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. Building on more than 130 years of excellence, ABB’s ~105,000 employees are committed to driving innovations that accelerate industrial transformation. www.abb.com\nPrivacy notice & house rules: https://social.abb/social-media-information\n\nBefore applying for a job at ABB , please read our Fraud Warning:…

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