Senior Lead Analyst III Campaign Analytics

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Marketing Strategy · Business Analysis

In short

Campaign Analyst professional wanted for a hybrid role in Mandaluyong, Philippines. This role focuses on collecting, analyzing, and reporting on campaign data to identify trends, track KPIs, and optimize strategies. You will collaborate with various teams to deliver data-driven insights and improve decision-making.

Responsibilities

Turn campaign and customer data into insights, trends, and recommendations that help marketing teams make better decisions.
Develop and maintain dashboards, reports, KPIs, and measurement frameworks that make campaign performance easy to understand and act on.
Work with Marketing & Commercial Excellence, Digital Intelligence, IT, and other teams to understand business needs and translate them into effective analytics solutions.
Help strengthen data quality, governance, and campaign measurement while identifying opportunities to streamline and automate recurring work.
Explore AI, automation, and emerging analytics technologies to improve how we analyze data and deliver insights.
Communicate findings clearly, develop best practices and documentation, and help stakeholders get more value from campaign data.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, Statistics, Information Systems or other similar course with strong analytics background
5+ years of experience in marketing analytics, campaign analytics, digital analytics, business intelligence, or a related analytical field.
Attention to detail for accurate data entry, tracking, and analysis.
Strong data storytelling and data visualization skills.
Strong quantitative skills and analytical abilities.
Strong communication skills with the ability to explain complex data to non-technical stakeholders.
Proficient in Microsoft Office applications, especially Excel.
Familiarity with Power BI or similar data visualization tools.

Desired Qualifications

Digital Marketing B2B knowledge is a plus.
Proficient in Google Analytics, Google Ads, Hootsuite, and other similar digital analytics tools is a plus.
Familiarity with Permission Marketing tools like Eloqua is a plus.

Benefits

Competitive benefits plans
Variety of medical insurance plans
Employee Assistance Program
Employee resource groups
Recognition programs
Flexible time off plans
Paid parental leave (maternal and paternal)
Vacation leave
Holiday leave

Skills

Microsoft ExcelPower BIGoogle AnalyticsGoogle AdsHootsuiteEloqua

#Campaign Analytics#Marketing Analytics#Digital Analytics#Business Intelligence

About Emerson

Emerson is a leading global technology, software, and engineering company providing innovative solutions for customers in industrial and commercial markets. We help customers in the world’s most essential industries solve the biggest challenges of modern life. Every day, our global workforce fulfills our unified Purpose and lives out the Values we hold close as an organization: Integrity, Safety & Quality, Support Our People, Customer Focus, Continuous Improvement, Collaboration, and Innovation. Across the globe, we are united by a singular Purpose: We drive innovation that makes the world…

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