Senior Lead Analyst III Campaign Analytics
Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Marketing Strategy · Business Analysis
In short
Campaign Analyst professional wanted for a hybrid role in Mandaluyong, Philippines. This role focuses on collecting, analyzing, and reporting on campaign data to identify trends, track KPIs, and optimize strategies. You will collaborate with various teams to deliver data-driven insights and improve decision-making.
Responsibilities
- Turn campaign and customer data into insights, trends, and recommendations that help marketing teams make better decisions.
- Develop and maintain dashboards, reports, KPIs, and measurement frameworks that make campaign performance easy to understand and act on.
- Work with Marketing & Commercial Excellence, Digital Intelligence, IT, and other teams to understand business needs and translate them into effective analytics solutions.
- Help strengthen data quality, governance, and campaign measurement while identifying opportunities to streamline and automate recurring work.
- Explore AI, automation, and emerging analytics technologies to improve how we analyze data and deliver insights.
- Communicate findings clearly, develop best practices and documentation, and help stakeholders get more value from campaign data.
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, Statistics, Information Systems or other similar course with strong analytics background
- 5+ years of experience in marketing analytics, campaign analytics, digital analytics, business intelligence, or a related analytical field.
- Attention to detail for accurate data entry, tracking, and analysis.
- Strong data storytelling and data visualization skills.
- Strong quantitative skills and analytical abilities.
- Strong communication skills with the ability to explain complex data to non-technical stakeholders.
- Proficient in Microsoft Office applications, especially Excel.
- Familiarity with Power BI or similar data visualization tools.
Desired Qualifications
- Digital Marketing B2B knowledge is a plus.
- Proficient in Google Analytics, Google Ads, Hootsuite, and other similar digital analytics tools is a plus.
- Familiarity with Permission Marketing tools like Eloqua is a plus.
Benefits
- Competitive benefits plans
- Variety of medical insurance plans
- Employee Assistance Program
- Employee resource groups
- Recognition programs
- Flexible time off plans
- Paid parental leave (maternal and paternal)
- Vacation leave
- Holiday leave
#Campaign Analytics#Marketing Analytics#Digital Analytics#Business Intelligence