Director of Equipment Sales

Logistics, Sales & Operations · Sales & Business Development · Sales Management · Enterprise Sales · Business Analysis

In short

The Director of Equipment Sales will develop and execute the direct sales strategy for ASSA ABLOY entrance systems products across the United States. This leadership role involves owning equipment pricing strategy, sales incentive plans, discount governance, and managing a multi-channel sales organization. The ideal candidate will have over 10 years of progressive sales leadership experience, a Bachelor's degree, and strong analytical and collaboration skills.

Responsibilities

Develop and execute sales strategy for ASSA ABLOY products across the U.S. market
Own equipment pricing strategy and structure
Design, implement, and manage sales incentive compensation plans
Establish and govern discounting policy and approval thresholds
Lead the architectural sales function and manage inside sales representatives
Maintain alignment with District Sales Managers for field execution
Lead ASSA ABLOY indirect distribution business channel
Drive CRM optimization and utilization for data integrity, pipeline visibility, and accurate reporting
Partner with marketing, product, and operations to align sales strategy
Analyze sales performance, pricing trends, and market conditions
Build and develop a high-performing sales team

Requirements

Bachelor's degree in Business, Sales, Marketing, or related field
10+ years of progressive sales leadership experience, ideally in building products, industrial equipment, or a related manufacturing/distribution environment
Demonstrated experience developing pricing strategy and managing discount governance
Experience designing and administering sales incentive compensation plans
Proven track record leading multi-channel sales teams (direct, architectural/specification, inside sales)
Strong analytical and financial acumen
Excellent leadership, communication, and cross-functional collaboration skills
Ability to travel as needed across the U.S.

Desired Qualifications

MBA preferred

Benefits

ASSA ABLOY offers a dynamic work environment where people are empowered to build their careers.
Support with regular feedback, training, and development opportunities.
Opportunity to work in diverse, inclusive teams with varied perspectives and experiences.

#Sales Strategy#Pricing#Sales Incentive Plan#Discount Governance#Architectural Sales#Inside Sales#Distributor Partners#Field Sales#CRM Optimization#Marketing#Product#Operations#Talent Development#Succession Planning

About ASSA ABLOY Group

Let’s create a safer and more open world – together! ASSA ABLOY is the global leader in access solutions with sales of SEK 121 billion and 52,000 employees. The Group has operations in over 70 countries and sales worldwide. ASSA ABLOY’s innovations enable safe, secure and convenient access to physical and digital places. Every day, we help billions of people experience a more open world. We have a feeling of discovery and urge to innovate by working together and telling it like it is, enabling us to be always growing, never boring and leading right. Do you want to be encouraged to act, have…

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