Communications Manager - Focus Digital Marketing

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Content Strategy · Marketing Strategy

In short

Tetra Pak is seeking a dynamic Communications Manager in Denton, Texas, to lead digital marketing and sales-focused communications. This role will drive demand and leads across various channels, manage digital tools like Pardot and Salesforce, and develop strategic messaging and marketing collateral. The ideal candidate has 5+ years of B2B marketing experience and a Bachelor's degree in a related field.

Responsibilities

Support development of global integrated marketing communications programs to drive brand and portfolio awareness and generate demand and leads.
Develop and execute localized integrated marketing communications programs to drive brand and portfolio awareness and generate demand and leads.
Manage digital communications channels and tools including marketing automation (Pardot), email marketing, website and lead management (Salesforce).
Direct and strategic involvement with trade shows and other events (digital and in-person).
Lead development of marketing collateral, including white papers, website content, videos, case studies, data sheets and presentations to support communication, demand generation, and sales efforts.
Develop strategies and messaging that communicate effectively with key audiences.

Requirements

Bachelor’s degree in marketing, communications or a related field
5+ years of B2B marketing communications experience
Expertise in digital communications and lead generation tools, methods and trends
Experience with Pardot and Salesforce strongly preferred
Ability to pull and analyze digital marketing data to drive meaningful change
Capability of managing multiple projects in parallel
Ability to travel up to 15% of time
The ability to lift more than 25 pounds
Comfortable working events and trade shows

Desired Qualifications

Strong business acumen and a passion for leveraging communications expertise to drive business growth, engagement, and results
Experience working with, and managing, external agency relationships
Collaborative mindset to establish good working relationships with cross-functional and cross-cultural teams
Excellent verbal and written communication skills in English with native proficiency
Strong organizational skills and attention to detail

Benefits

A variety of exciting challenges with ample opportunities for development and training in a truly global landscape
A culture that pioneers a spirit of innovation where our industry experts drive visible results
An equal opportunity employment experience that values diversity and inclusion
Market competitive compensation and benefits with flexible working arrangements

Skills

Digital MarketingMarketing AutomationPardotEmail MarketingWebsite ContentLead GenerationSalesforceContent StrategySocial Media ManagementBrand ManagementMarket ResearchMarketing Strategy

#communications#digital marketing#sales#demand generation#lead generation#marketing automation#pardot#salesforce#content creation#trade shows#B2B marketing

About Tetra Pak

We’re here to make food safe and available. It’s why we provide advanced food production systems, from product creation and recipe testing to processing, filling, packaging, logistics, services and beyond. We support almost every food and beverage category with tailored solutions for category-specific needs. In collaboration with our customers and suppliers, driven by more than 24,000 dedicated employees worldwide, we protect food sustainably every day for hundreds of millions of people in more than 160 countries. Because we’re here to fulfil a purpose: We commit to making food safe and…

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