Associate Director - Performance Marketing

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Marketing Strategy

In short

The Associate Director - Performance Marketing will lead the performance marketing strategy and execution for programs, driving learner acquisition, enrollment growth, and marketing ROI across India. This senior leadership role combines strategic planning, digital marketing expertise, data-driven decision-making, and team leadership to scale demand generation efforts. The role requires building a high-performing marketing function, optimizing the learner acquisition funnel, and collaborating with cross-functional teams to maximize business impact.

Responsibilities

Develop and execute the national performance marketing strategy for programs, aligned with business objectives, enrollment goals, and revenue targets.
Own end-to-end digital acquisition efforts, including paid media, lead generation, campaign optimization, conversion tracking, and marketing performance management.
Drive qualified lead generation and maximize enrollment conversions through data-driven marketing initiatives.
Manage and optimize multi-channel campaigns across Google, Meta, LinkedIn, display networks, affiliates, and other digital platforms.
Lead, mentor, and guide a high-performing performance marketing team, including campaign managers, analysts, and agency partners.
Collaborate with Sales, Program, Product, and Content teams to improve lead quality, conversion rates, and learner engagement.
Analyze campaign performance, market trends, competitor activities, and learner behavior to continuously optimize acquisition strategies.
Ensure marketing excellence through robust analytics, attribution models, budget optimization, forecasting, and reporting for senior leadership.
Drive process improvements, marketing automation initiatives, standard operating procedures, and best practices within the performance marketing function.

Requirements

Graduate with 15+ years of experience in performance marketing, digital marketing, or demand generation, with at least 5 years in leadership roles within higher education, EdTech, or B2C learning programs.
Prior experience in the EdTech industry required.
Proven track record of scaling digital acquisition, optimizing marketing spend, and driving significant enrollment growth.
Strong expertise in paid media, marketing analytics, attribution, and conversion optimization.
Experience managing large marketing budgets and delivering measurable ROI.
Familiarity with CRM platforms, marketing automation tools, web analytics platforms, and marketing technology ecosystems.

Desired Qualifications

MBA preferred.

Benefits

Backed by a $1 billion investment over three years, Accenture launched its LearnVantage business in March 2024, providing comprehensive learning and training services to help organizations reskill and upskill their people and achieve greater business results in the AI economy.
Powered by an AI-native platform, Accenture LearnVantage offers learning strategy and design, personalized learning experiences, learning managed services and certifications, all supported by a robust partner network and access to more than 2,000 mentors around the world.
We see well-being holistically, supporting our people’s physical, mental, and financial health.
We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences.
We’re proud to be consistently recognized as one of the World’s Best Workplaces™.

Skills

Performance Marketing StrategyDigital Campaign ManagementGoogle AdsMeta AdsLinkedIn AdsMarketing AnalyticsLead GenerationConversion Rate Optimization (CRO)Marketing AutomationCRM IntegrationSalesforceHubSpotZohoBudget ManagementFunnel OptimizationP&L ManagementMarketing AttributionSEO/SEMAccount-Based Marketing (ABM)A/B TestingCross-Functional CollaborationData Visualization & Reporting

#performance marketing#digital marketing#campaign management#paid media#lead generation#conversion optimization#marketing analytics#EdTech#education#leadership

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