Senior Digital Analytics Consultant (Web & Customer Insights)
Marknadsföring, media och kreativt · Marknadsföring och reklam · Digital marknadsföring · Marknadsstrategi
I korthet
Emerson is seeking a Senior Digital Analytics Consultant in Bengaluru to lead digital measurement, customer behavior analytics, and performance optimization initiatives. This hybrid role involves leveraging Adobe Analytics and BI tools to drive data-driven decision-making, improve customer experiences, and connect online engagement to revenue outcomes.
Ansvarsområden
- Partner with stakeholders to define and implement measurement strategies aligned to business objectives.
- Lead the development and execution of the digital analytics roadmap.
- Analyze customer behavior and digital engagement trends using Adobe Analytics and related platforms.
- Translate complex business questions into measurable analytical frameworks, actionable insights, and recommendations.
- Evaluate digital funnel performance and customer journeys to identify friction points and improve conversion rates.
- Develop attribution models and measurement approaches that connect digital engagement to opportunities, pipeline generation, and revenue outcomes.
- Design and assess experimentation and A/B testing programs.
- Build and maintain scalable dashboards, reporting solutions, and self-service analytics capabilities.
- Establish and promote analytics governance standards, tagging frameworks, and data quality controls.
- Partner with IT and data teams to integrate digital, marketing, and CRM data sources.
- Apply advanced analytics, automation, and emerging AI capabilities.
- Serve as a trusted advisor by introducing innovative analytical methodologies and best practices.
Krav
- Hands-on expertise with Adobe Analytics and digital measurement frameworks.
- Experience analyzing customer behavior, digital engagement, and conversion funnel performance.
- Demonstrated ability to generate business insights that improve customer experience, engagement, conversion, pipeline generation, or revenue outcomes.
- Experience connecting digital interactions to business results through attribution and performance measurement methodologies.
- Strong understanding of web analytics, tagging strategies, data layers, cookies, consent management, and tag management platforms.
- Experience integrating digital analytics, marketing, and CRM data to develop comprehensive customer insights.
- Proficiency with business intelligence and data visualization tools such as Power BI and Salesforce CRM Analytics.
- Experience designing, evaluating, and interpreting A/B testing and experimentation programs.
- Strong analytical thinking, structured problem-solving, and stakeholder management capabilities.
- Ability to communicate technical concepts and analytical findings effectively to both technical and non-technical audiences.
- Experience managing multiple priorities while delivering high-quality work in a collaborative environment.
Önskade kvalifikationer
- Experience in B2B marketing analytics and digital demand generation environments.
- Advanced experience with Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), or comparable customer journey platforms.
- Experience working with enterprise data platforms such as Snowflake, Databricks, or Microsoft Azure.
- Strong SQL skills and experience analyzing large-scale customer, behavioral, or transactional data.
- Experience designing attribution models and linking digital engagement to sales pipeline and revenue performance.
- Knowledge of analytics governance, metadata management, data lineage, and data quality frameworks.
- Experience identifying and mitigating bot traffic, tracking gaps, and digital data quality issues.
- Familiarity with automation, predictive analytics, and AI-enabled analytical capabilities.
Förmåner
- Competitive benefits plans
- Variety of medical insurance plans
- Employee Assistance Program
- Employee resource groups
- Recognition programs
- Flexible time off plans
- Paid parental leave (maternal and paternal)
- Vacation and holiday leave
#analytics#digital analytics#web analytics#customer insights#Adobe Analytics#BI tools#attribution#optimization#marketing analytics#B2B
Företag
Emerson
Publicerade jobb
för 3 veckor sedan
Anställningstyp
Heltid
Arbetsform
Hybrid
Erfarenhetsnivå
Senior
Platser
Bengaluru, India
Sökande
Ansök tidigt