The Job

Senior Digital Analytics Consultant (Web & Customer Insights)

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Marketing Strategy

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In short

Emerson is seeking a Senior Digital Analytics Consultant in Bengaluru to lead digital measurement, customer behavior analytics, and performance optimization initiatives. This hybrid role involves leveraging Adobe Analytics and BI tools to drive data-driven decision-making, improve customer experiences, and connect online engagement to revenue outcomes.

Responsibilities

  • Partner with stakeholders to define and implement measurement strategies aligned to business objectives.
  • Lead the development and execution of the digital analytics roadmap.
  • Analyze customer behavior and digital engagement trends using Adobe Analytics and related platforms.
  • Translate complex business questions into measurable analytical frameworks, actionable insights, and recommendations.
  • Evaluate digital funnel performance and customer journeys to identify friction points and improve conversion rates.
  • Develop attribution models and measurement approaches that connect digital engagement to opportunities, pipeline generation, and revenue outcomes.
  • Design and assess experimentation and A/B testing programs.
  • Build and maintain scalable dashboards, reporting solutions, and self-service analytics capabilities.
  • Establish and promote analytics governance standards, tagging frameworks, and data quality controls.
  • Partner with IT and data teams to integrate digital, marketing, and CRM data sources.
  • Apply advanced analytics, automation, and emerging AI capabilities.
  • Serve as a trusted advisor by introducing innovative analytical methodologies and best practices.

Requirements

  • Hands-on expertise with Adobe Analytics and digital measurement frameworks.
  • Experience analyzing customer behavior, digital engagement, and conversion funnel performance.
  • Demonstrated ability to generate business insights that improve customer experience, engagement, conversion, pipeline generation, or revenue outcomes.
  • Experience connecting digital interactions to business results through attribution and performance measurement methodologies.
  • Strong understanding of web analytics, tagging strategies, data layers, cookies, consent management, and tag management platforms.
  • Experience integrating digital analytics, marketing, and CRM data to develop comprehensive customer insights.
  • Proficiency with business intelligence and data visualization tools such as Power BI and Salesforce CRM Analytics.
  • Experience designing, evaluating, and interpreting A/B testing and experimentation programs.
  • Strong analytical thinking, structured problem-solving, and stakeholder management capabilities.
  • Ability to communicate technical concepts and analytical findings effectively to both technical and non-technical audiences.
  • Experience managing multiple priorities while delivering high-quality work in a collaborative environment.

Desired Qualifications

  • Experience in B2B marketing analytics and digital demand generation environments.
  • Advanced experience with Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), or comparable customer journey platforms.
  • Experience working with enterprise data platforms such as Snowflake, Databricks, or Microsoft Azure.
  • Strong SQL skills and experience analyzing large-scale customer, behavioral, or transactional data.
  • Experience designing attribution models and linking digital engagement to sales pipeline and revenue performance.
  • Knowledge of analytics governance, metadata management, data lineage, and data quality frameworks.
  • Experience identifying and mitigating bot traffic, tracking gaps, and digital data quality issues.
  • Familiarity with automation, predictive analytics, and AI-enabled analytical capabilities.

Benefits

  • Competitive benefits plans
  • Variety of medical insurance plans
  • Employee Assistance Program
  • Employee resource groups
  • Recognition programs
  • Flexible time off plans
  • Paid parental leave (maternal and paternal)
  • Vacation and holiday leave
#analytics#digital analytics#web analytics#customer insights#Adobe Analytics#BI tools#attribution#optimization#marketing analytics#B2B
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Company

Emerson

Job Posted

3 weeks ago

Employment Type

Full Time

WorkMode

Hybrid

Experience Level

Senior

Locations

Bengaluru, India

Applicants

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