Product Marketing Manager

Marknadsföring, media och kreativt · Marknadsföring och reklam · Produktmarknadsföring · Marknadsstrategi

I korthet

Atlas Copco is seeking a Product Marketing Manager in Rock Hill, SC to develop and execute product marketing strategies for Industrial Air products, focusing on revenue growth and market share. This hybrid role requires a Bachelor's degree and 5+ years of relevant experience, offering a competitive salary range of $80k - $134k.

Ansvarsområden

  • Act as the primary marketing owner for assigned product portfolios.
  • Develop and execute product marketing strategies aligned with business objectives.
  • Identify customer needs, market trends, and competitive dynamics.
  • Lead product marketing activities for new product introductions and lifecycle initiatives.
  • Develop product positioning, customer value propositions, launch plans, and go-to-market strategies.
  • Develop and maintain a strong understanding of customers, applications, industry trends, and competitors.
  • Support pricing strategy through competitive benchmarking and market understanding.
  • Develop product messaging, sales tools, and training content.
  • Review portfolio performance and identify opportunities to improve business results.

Krav

  • Bachelor's degree in Marketing, Business Administration, Engineering, or related field preferred, or equivalent experience.
  • 5+ years in Product Marketing, Product Management, Business Development, Technical Sales, or related commercial role.
  • Background working with industrial, technical, or engineered products preferred.
  • Experience leading product launches, commercialization activities, and portfolio initiatives.
  • Experience working cross-functionally with Sales, Engineering, Operations, and other business stakeholders.
  • Strong commercial understanding and ability to connect marketing activities to business outcomes.
  • Ability to translate technical product features into clear customer value propositions.
  • Strong analytical and problem-solving skills.
  • Ability to develop recommendations based on customer needs, market conditions, and competitive dynamics.
  • Strong communication, presentation, and stakeholder management skills.
  • Ability to influence cross-functional teams without direct authority.
  • Proficiency with Microsoft 365 applications, including advanced Excel skills.
  • Strong project management and organizational skills.
  • Proactive mindset and ability to take ownership of initiatives.
  • Strong communication skills with the ability to share knowledge, influence stakeholders, and promote continuous improvement.

Önskade kvalifikationer

  • Equivalent combination of education, technical knowledge, and relevant commercial experience will be considered.
  • Experience with CRM and ERP systems, preferably SAP.
  • Power BI experience is a plus.
  • Ability to identify gaps and inefficiencies while recommending workable and cost-effective solutions.
  • Flexibility and ability to travel up to 20% of working time.

Förmåner

  • Excellent compensation package.
  • Flexible benefits plan.
  • Generous 401(k) retirement plan.
  • Health insurance.
  • Dental insurance.
  • Vision insurance.
  • Competitive paid time off.
  • Additional technical training is provided for the most qualified candidate.
#Product Marketing#Marketing Strategy#Commercialization#Market Intelligence#Pricing#Sales Enablement#Industrial Air Products#Revenue Growth#Market Share Expansion#Customer Adoption#Business Performance#Product Management#Technical Sales
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Företag

Atlas Copco Group

Publicerade jobb

för 1 vecka sedan

Upphör

om 3 veckor

Anställningstyp

Heltid

Arbetsform

Hybrid

Erfarenhetsnivå

Mellannivå

Platser

Rock Hill, United States

Kvalifikation

Kandidatexamen

Sökande

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