Product Marketing Manager
Marketing, Media & Creative · Marketing & Advertising · Product Marketing · Marketing Strategy
In short
Atlas Copco is seeking a Product Marketing Manager in Rock Hill, SC to develop and execute product marketing strategies for Industrial Air products, focusing on revenue growth and market share. This hybrid role requires a Bachelor's degree and 5+ years of relevant experience, offering a competitive salary range of $80k - $134k.
Responsibilities
- Act as the primary marketing owner for assigned product portfolios.
- Develop and execute product marketing strategies aligned with business objectives.
- Identify customer needs, market trends, and competitive dynamics.
- Lead product marketing activities for new product introductions and lifecycle initiatives.
- Develop product positioning, customer value propositions, launch plans, and go-to-market strategies.
- Develop and maintain a strong understanding of customers, applications, industry trends, and competitors.
- Support pricing strategy through competitive benchmarking and market understanding.
- Develop product messaging, sales tools, and training content.
- Review portfolio performance and identify opportunities to improve business results.
Requirements
- Bachelor's degree in Marketing, Business Administration, Engineering, or related field preferred, or equivalent experience.
- 5+ years in Product Marketing, Product Management, Business Development, Technical Sales, or related commercial role.
- Background working with industrial, technical, or engineered products preferred.
- Experience leading product launches, commercialization activities, and portfolio initiatives.
- Experience working cross-functionally with Sales, Engineering, Operations, and other business stakeholders.
- Strong commercial understanding and ability to connect marketing activities to business outcomes.
- Ability to translate technical product features into clear customer value propositions.
- Strong analytical and problem-solving skills.
- Ability to develop recommendations based on customer needs, market conditions, and competitive dynamics.
- Strong communication, presentation, and stakeholder management skills.
- Ability to influence cross-functional teams without direct authority.
- Proficiency with Microsoft 365 applications, including advanced Excel skills.
- Strong project management and organizational skills.
- Proactive mindset and ability to take ownership of initiatives.
- Strong communication skills with the ability to share knowledge, influence stakeholders, and promote continuous improvement.
Desired Qualifications
- Equivalent combination of education, technical knowledge, and relevant commercial experience will be considered.
- Experience with CRM and ERP systems, preferably SAP.
- Power BI experience is a plus.
- Ability to identify gaps and inefficiencies while recommending workable and cost-effective solutions.
- Flexibility and ability to travel up to 20% of working time.
Benefits
- Excellent compensation package.
- Flexible benefits plan.
- Generous 401(k) retirement plan.
- Health insurance.
- Dental insurance.
- Vision insurance.
- Competitive paid time off.
- Additional technical training is provided for the most qualified candidate.
#Product Marketing#Marketing Strategy#Commercialization#Market Intelligence#Pricing#Sales Enablement#Industrial Air Products#Revenue Growth#Market Share Expansion#Customer Adoption#Business Performance#Product Management#Technical Sales
Company
Atlas Copco Group
Job Posted
1 week ago
Expires
in 3 weeks
Employment Type
Full Time
WorkMode
Hybrid
Experience Level
Mid-Senior
Locations
Rock Hill, United States
Qualification
Bachelor
Applicants
Be an early applicant