Product Marketing Manager
Marknadsföring, media och kreativt · Marknadsföring och reklam · Marknadsstrategi · Produktledning
I korthet
As a Product Marketing Manager for Atlas Copco's Industrial Air division, you will develop and execute product marketing strategies to drive revenue growth and market share. This hybrid role based in Rock Hill, SC requires 5+ years of experience in product marketing or a related commercial field, with a strong understanding of industrial products and market dynamics.
Ansvarsområden
- Act as the primary marketing owner for assigned product portfolios.
- Develop and execute product marketing strategies aligned with business objectives.
- Identify customer needs, market trends, and competitive dynamics to uncover growth opportunities.
- Lead product marketing activities for new product introductions and lifecycle initiatives.
- Develop product positioning, customer value propositions, launch plans, and go-to-market strategies.
- Develop and maintain a strong understanding of customers, applications, industry trends, and competitors.
- Support pricing strategy through competitive benchmarking and market understanding.
- Develop product messaging, sales tools, and training content.
- Review portfolio performance and identify opportunities to improve business results.
Krav
- Bachelor's degree in Marketing, Business Administration, Engineering, or a related field preferred.
- Equivalent combination of education, technical knowledge, and relevant commercial experience will be considered.
- 5+ years in Product Marketing, Product Management, Business Development, Technical Sales, or a related commercial role.
- Background working with industrial, technical, or engineered products preferred.
- Experience leading product launches, commercialization activities, and portfolio initiatives.
- Experience working cross-functionally with Sales, Engineering, Operations, and other business stakeholders.
- Strong commercial understanding and ability to connect marketing activities to business outcomes.
- Ability to translate technical product features into clear customer value propositions.
- Strong analytical and problem-solving skills.
- Ability to develop recommendations based on customer needs, market conditions, and competitive dynamics.
- Strong communication, presentation, and stakeholder management skills.
- Ability to influence cross-functional teams without direct authority.
- Proficiency with Microsoft 365 applications, including advanced Excel skills.
- Strong project management and organizational skills.
- Proactive mindset and ability to take ownership of initiatives.
Önskade kvalifikationer
- Experience with CRM and ERP systems, preferably SAP.
- Power BI experience is a plus.
- Ability to identify gaps and inefficiencies while recommending workable and cost-effective solutions.
- Flexibility and ability to travel up to 20% of working time.
- Strong communication skills with the ability to share knowledge, influence stakeholders, and promote continuous improvement.
Förmåner
- Excellent compensation package, including a flexible benefits plan and generous 401 (k) retirement plan.
- Health insurance/ Dental insurance/ Vision insurance.
- Competitive paid time off.
- Additional technical training is provided for the most qualified candidate.
Färdigheter
SAPPower BIMicrosoft 365Excel
#Product Marketing#Marketing Strategy#Product Management#Commercialization#Market Intelligence#Pricing#Sales Enablement#Industrial Air Products#Atlas Copco
Om Atlas Copco Group
Atlas Copco Group enables technology that transforms the future. We innovate to develop products, services and solutions that are key to our customers’ success. Our four business areas offer compressed air and vacuum solutions, energy solutions, dewatering and industrial pumps, industrial power tools and assembly and machine vision solutions. In 2025, the Group had revenues of BSEK 168, and at year end about 56 000 employees.
Företag
Atlas Copco GroupPublicerade jobb
för 1 månad sedan
Upphör
om 1 vecka
Anställningstyp
Heltid
Arbetsform
Hybrid
Lön
80 000–134 000 US$ · Förhandlingsbar
Erfarenhetsnivå
Mellannivå
Platser
Rock Hill, United States
Kvalifikation
Kandidatexamen
Sökande
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