Measurement Implementation Expert

Marknadsföring, media och kreativt · Marknadsföring och reklam · Digital marknadsföring · Marknadsundersökning

I korthet

Google seeks a Measurement Implementation Expert in Hyderabad, India to design and execute advanced measurement strategies, focusing on marketing analytics, ROI, and statistical analysis. This role involves leading end-to-end execution of measurement studies, reconciling data sources, and partnering with sales teams to interpret complex results for clients.

Ansvarsområden

Develop deep understanding of client Marketing and Business Objectives.
Design optimal measurement strategies and define sophisticated KPIs tailored to client maturity.
Lead end-to-end execution of measurement studies—including Conversion Lift, Brand Lift, XNR, and Geo-based Experiment —ensuring statistical significance on all uplift data.
Utilize advanced investigative skills to model experimental results and triage them into broader media plan Return on Investment (ROI) analyses.
Analyze attribute lift across channels to inform high-level channel strategy and budget allocation.
Reconcile disparate data sources (MMM, MTA, and Incrementality) to provide a unified narrative of media effectiveness.
Partner with In-Market Sales and Product Specialist teams to interpret complex measurement results for client leadership.

Krav

Bachelor's degree or equivalent practical experience.
5 years of experience with marketing analytics, return on investment, and statistical analysis.
Experience in designing and executing incrementality studies and A/B testing frameworks.
Experience in managing external and internal stakeholder relationships and owning a portfolio of customers.

Önskade kvalifikationer

Expertise in SQL, Python, or R for building data models and pulling insights from large, complex datasets.
Experience defining measurement frameworks for mid-funnel and audience acquisition goals, moving beyond traditional last-click conversion tracking.
Specialized experience in Media Mix Modeling (MMM), Incremenality and Multi-Touch Attribution (MTA) tools, with the ability to validate and integrate results from multiple measurement "sources of truth."
Deep understanding of the technical trends around privacy-safe measurement, conversion analytics, and attribution best practices.

Förmåner

Opportunity to work with Google's advertising solutions and help businesses grow.
Shape the future of advertising in the AI-era.
Make a real impact on millions of companies and billions of users.
Access to Google's advanced products and technical expertise.
Work in a collaborative team environment.

Färdigheter

Marketing AnalyticsStatistical AnalysisA/B TestingSQLPythonRMedia Mix ModelingMulti-Touch Attribution

#Analytics#Marketing#Measurement#Data Analysis#ROI#Statistical Analysis#A/B Testing#Stakeholder Management#SQL#Python#R#MMM#MTA#Privacy#Attribution

Om Google

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At Google, our mission is to organize the world's information and make it universally accessible and useful. From Search to AI, we develop products and services that improve the lives of billions, empowering individuals and businesses globally. We're driven by a passion for innovation, a commitment to solving complex problems, and a belief in the transformative power of technology. Since our founding in 1998, we've remained dedicated to creating a more helpful and connected world.

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