Marketing Science Lead

Marknadsföring, media och kreativt · Marknadsföring och reklam · Marknadsstrategi · Dataanalys

I korthet

As a Marketing Science Lead at Google, you will advise large advertisers on profitable growth through Google Ads by designing and deploying measurement methods and experimentation strategies. You will partner with advertisers, analyze complex data, and provide data-backed recommendations for advertising investments.

Ansvarsområden

Define and execute strategic client learning agendas and experimentation roadmaps using A/B testing, geo-experiments and other Google proprietary methods to quantify and unlock business growth generated by investments from Google Ads.
Distill complex analytical and experimental findings into highly actionable, non-technical business recommendations and executive-ready presentations that marketing leaders can immediately deploy to drive revenue.
Act as trusted consultant to help advertisers audit and modernize their data infrastructure, safeguarding their long-term ad performance and automated bidding efficiency against privacy changes and signal loss.
Advise advertisers on budget allocation and testing feasibility, while leading executive reviews and workshops to build investment confidence across sales teams and agency partners.

Krav

Bachelor's degree or equivalent practical experience.
5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Önskade kvalifikationer

MBA or Master's degree in quantitative field like Data Analytics, Economics.
Experience in quantifying Return on Investment (ROI) and improving ROI of ads spends through test and learn approach in one of the following: experimental methods (e.g., A/B testing, geo experiments, user lift experiments), advanced attribution (e.g., SKAN, MTA), statistical methods (e.g., causal inference, MMM, statistical MTA).
Experience managing and influencing executive stakeholder relationships on recommending data driven ways to improve product and customer strategy to drive business outcomes.
Experience with incrementality testing, causal impact analysis, MMM, and MTA.
Understanding of brand and performance measurement.

Förmåner

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc.

Färdigheter

A/B testinggeo-experimentsMMMMTASKANcausal inferenceattribution

#media analytics#advertising sales#digital media#marketing#consulting#financial analysis#ROI#experimentation#attribution#causal inference#MMM#MTA#brand measurement#performance measurement

Om Google

Innovative Full-Stack Developer | Building Scalable Solutions with Node.js & React

At Google, our mission is to organize the world's information and make it universally accessible and useful. From Search to AI, we develop products and services that improve the lives of billions, empowering individuals and businesses globally. We're driven by a passion for innovation, a commitment to solving complex problems, and a belief in the transformative power of technology. Since our founding in 1998, we've remained dedicated to creating a more helpful and connected world.

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