Marketing Science Lead
Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Data Analysis
In short
Responsibilities
- Define and execute strategic client learning agendas and experimentation roadmaps using A/B testing, geo-experiments and other Google proprietary methods to quantify and unlock business growth generated by investments from Google Ads.
- Distill complex analytical and experimental findings into highly actionable, non-technical business recommendations and executive-ready presentations that marketing leaders can immediately deploy to drive revenue.
- Act as trusted consultant to help advertisers audit and modernize their data infrastructure, safeguarding their long-term ad performance and automated bidding efficiency against privacy changes and signal loss.
- Advise advertisers on budget allocation and testing feasibility, while leading executive reviews and workshops to build investment confidence across sales teams and agency partners.
Requirements
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Desired Qualifications
- MBA or Master's degree in quantitative field like Data Analytics, Economics.
- Experience in quantifying Return on Investment (ROI) and improving ROI of ads spends through test and learn approach in one of the following: experimental methods (e.g., A/B testing, geo experiments, user lift experiments), advanced attribution (e.g., SKAN, MTA), statistical methods (e.g., causal inference, MMM, statistical MTA).
- Experience managing and influencing executive stakeholder relationships on recommending data driven ways to improve product and customer strategy to drive business outcomes.
- Experience with incrementality testing, causal impact analysis, MMM, and MTA.
- Understanding of brand and performance measurement.
Benefits
- Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc.
Skills
About Google
Innovative Full-Stack Developer | Building Scalable Solutions with Node.js & React
At Google, our mission is to organize the world's information and make it universally accessible and useful. From Search to AI, we develop products and services that improve the lives of billions, empowering individuals and businesses globally. We're driven by a passion for innovation, a commitment to solving complex problems, and a belief in the transformative power of technology. Since our founding in 1998, we've remained dedicated to creating a more helpful and connected world.
Company
GoogleJob Posted
1 week ago
Employment Type
Full Time
Work mode
On Site
Experience Level
Mid-Senior
Locations
Gurugram, India
Bengaluru, India
Qualification
Applicants
Be an early applicant
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