GTM Strategy Manager, Display Ads, Amazon Ads

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Brand Management

I korthet

Amazon Ads is looking for a GTM Strategy Manager in India to boost its Display Ads business. This role involves developing go-to-market strategies, enhancing sales enablement, and managing product launches from concept to execution.

Ansvarsområden

  • Build and run sales enablement for Display Ads, including value propositions, pitch narratives, playbooks, and training.
  • Own core program mechanisms (WBR, MBR) by defining metrics, driving narratives, surfacing risks, and ensuring action item closure.
  • Lead the go-to-market strategy and execution for a marquee Tier-1 product launch, partnering with Product, Sales, and Tech.
  • Identify and drive innovations and interventions across the display portfolio to improve adoption, yield, or advertiser outcomes.
  • Translate market and advertiser insights into GTM strategies to build proof of concept and drive net incremental revenue.
  • Establish credible relationships with advertisers and ad agencies, supporting sales conversations.
  • Utilize data-driven decision-making to size opportunities, prioritize bets, and measure impact.

Krav

  • 2+ years of sales experience.
  • Experience in product or program management, product marketing, business development, or technology.

Önskade kvalifikationer

  • Experience building high-velocity ad products.
  • Experience working in e-commerce.
  • Experience in advertising.

Förmåner

  • Inclusive culture empowers Amazonians to deliver the best results for our customers.
  • Workplace accommodations available for individuals with disabilities during the application and hiring process.
#GTM Strategy#Display Ads#Amazon Ads#Sales Enablement#Product Launch

Företag

Amazon

Publicerade jobb

för 2 veckor sedan

Anställningstyp

Heltid

Arbetsform

På plats

Erfarenhetsnivå

Medarbetare

Platser

Bengaluru, India

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