GTM Strategy Manager, Display Ads, Amazon Ads
Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Brand Management
In short
Amazon Ads is looking for a GTM Strategy Manager in India to boost its Display Ads business. This role involves developing go-to-market strategies, enhancing sales enablement, and managing product launches from concept to execution.
Responsibilities
- Build and run sales enablement for Display Ads, including value propositions, pitch narratives, playbooks, and training.
- Own core program mechanisms (WBR, MBR) by defining metrics, driving narratives, surfacing risks, and ensuring action item closure.
- Lead the go-to-market strategy and execution for a marquee Tier-1 product launch, partnering with Product, Sales, and Tech.
- Identify and drive innovations and interventions across the display portfolio to improve adoption, yield, or advertiser outcomes.
- Translate market and advertiser insights into GTM strategies to build proof of concept and drive net incremental revenue.
- Establish credible relationships with advertisers and ad agencies, supporting sales conversations.
- Utilize data-driven decision-making to size opportunities, prioritize bets, and measure impact.
Requirements
- 2+ years of sales experience.
- Experience in product or program management, product marketing, business development, or technology.
Desired Qualifications
- Experience building high-velocity ad products.
- Experience working in e-commerce.
- Experience in advertising.
Benefits
- Inclusive culture empowers Amazonians to deliver the best results for our customers.
- Workplace accommodations available for individuals with disabilities during the application and hiring process.
#GTM Strategy#Display Ads#Amazon Ads#Sales Enablement#Product Launch
Company
Amazon
Job Posted
2 weeks ago
Employment Type
Full Time
WorkMode
On Site
Experience Level
Associate
Locations
Bengaluru, India
Applicants
Be an early applicant