The Job

Field Integrated Marketing

Marknadsföring, media och kreativt · Marknadsföring och reklam · Digital marknadsföring

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I korthet

Drive marketing strategy and guidelines for events, manage event briefs, and execute stakeholder visions. This role involves creating comprehensive event plans, managing budgets, and influencing event-specific objectives through strong relationships. The position emphasizes leveraging insights and metrics to maximize business impact.

Ansvarsområden

  • Manage an event brief and execute stakeholders' vision for an existing event.
  • Manage resources such as team members, shared services, production personnel, and agencies.
  • Align event or experience design and execution to One Microsoft vision and values.
  • Maintain a strong focus on accessibility and inclusion when executing an event or experience.
  • Partner with stakeholders to identify and create event metrics.
  • Drive the metrics process by highlighting potential key performance metrics and determining how to tie metrics to a specific event within a series.
  • Develop and create strategies to target appropriate audiences and meet core objectives.
  • Stay up to date on new events or experiences that occur across the business, market, and/or competitors.
  • Drive the adoption of marketing strategy and guidelines across events.
  • Ensure events adhere to branding, content, and timing standards.
  • Hold accountability for managing an event budget end-to-end.
  • Ensure event execution stays within budget, or proposes strategic requests for additional budget as needed.
  • Plan, manage, and execute events from beginning to end, leading respective teams throughout the process.
  • Determine resources that are needed for in-person and/or online events to run seamlessly and delegate responsibilities accordingly.
  • Oversee third party resources to execute and deliver on event strategy by setting and communicating timelines and priorities.
  • Create comprehensive event plans, creative marketing, and experience wire frames to support defined business objectives.
  • Continually build relationships and foster communication with marketing teams, business groups, and third-party events management.
  • Act as a lead across business groups to coordinate the development of merchandising, messaging, and marketing for events.
  • Oversee event vendor resources, holding them accountable for delivering on agreed upon outcomes and executing on an event's strategy.

Krav

  • 5+ years business to business, business to consumer, digital, or experiential/event marketing experience OR equivalent experience.

Önskade kvalifikationer

  • Bachelor's Degree in Business, Marketing, Communications, Public Relations, Liberal Arts, Performing Arts, or related field AND 10+ years business to business, business to consumer, enterprise technology, digital, or experiential/event marketing experience in the technology industry OR equivalent experience.
  • 8+ years marketing experience in a large multinational organization or creative/media agency.
#marketing#events#strategy#project management#budget management#metrics#customer experience#relationship management
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Företag

Microsoft

Publicerade jobb

för 2 veckor sedan

Anställningstyp

Heltid

Arbetsform

Hybrid

Erfarenhetsnivå

Senior

Platser

United States

Kvalifikation

Kandidatexamen

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