Field Integrated Marketing
Marketing, Media & Creative · Marketing & Advertising · Digital Marketing
In short
Drive marketing strategy and guidelines for events, manage event briefs, and execute stakeholder visions. This role involves creating comprehensive event plans, managing budgets, and influencing event-specific objectives through strong relationships. The position emphasizes leveraging insights and metrics to maximize business impact.
Responsibilities
- Manage an event brief and execute stakeholders' vision for an existing event.
- Manage resources such as team members, shared services, production personnel, and agencies.
- Align event or experience design and execution to One Microsoft vision and values.
- Maintain a strong focus on accessibility and inclusion when executing an event or experience.
- Partner with stakeholders to identify and create event metrics.
- Drive the metrics process by highlighting potential key performance metrics and determining how to tie metrics to a specific event within a series.
- Develop and create strategies to target appropriate audiences and meet core objectives.
- Stay up to date on new events or experiences that occur across the business, market, and/or competitors.
- Drive the adoption of marketing strategy and guidelines across events.
- Ensure events adhere to branding, content, and timing standards.
- Hold accountability for managing an event budget end-to-end.
- Ensure event execution stays within budget, or proposes strategic requests for additional budget as needed.
- Plan, manage, and execute events from beginning to end, leading respective teams throughout the process.
- Determine resources that are needed for in-person and/or online events to run seamlessly and delegate responsibilities accordingly.
- Oversee third party resources to execute and deliver on event strategy by setting and communicating timelines and priorities.
- Create comprehensive event plans, creative marketing, and experience wire frames to support defined business objectives.
- Continually build relationships and foster communication with marketing teams, business groups, and third-party events management.
- Act as a lead across business groups to coordinate the development of merchandising, messaging, and marketing for events.
- Oversee event vendor resources, holding them accountable for delivering on agreed upon outcomes and executing on an event's strategy.
Requirements
- 5+ years business to business, business to consumer, digital, or experiential/event marketing experience OR equivalent experience.
Desired Qualifications
- Bachelor's Degree in Business, Marketing, Communications, Public Relations, Liberal Arts, Performing Arts, or related field AND 10+ years business to business, business to consumer, enterprise technology, digital, or experiential/event marketing experience in the technology industry OR equivalent experience.
- 8+ years marketing experience in a large multinational organization or creative/media agency.
#marketing#events#strategy#project management#budget management#metrics#customer experience#relationship management
Company
Microsoft
Job Posted
2 weeks ago
Employment Type
Full Time
WorkMode
Hybrid
Experience Level
Senior
Locations
United States
Qualification
Bachelor
Applicants
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