eCommerce Site Merchandiser

Marknadsföring, media och kreativt · Marknadsföring och reklam · Digital marknadsföring · Innehållsstrategi

I korthet

Microsoft is seeking an eCommerce Site Merchandiser for Surface to optimize the EMEA online store experience. This role focuses on driving Surface and accessories revenue through strategic merchandising, data analysis, personalization, and SEO implementation. The ideal candidate is action-oriented, data-driven, and passionate about customer experience.

Ansvarsområden

Plan and execute Surface merchandising strategies across category pages, product detail pages, comparison and configuration experiences, and buy flows to increase sales, improve conversion rates and reduce bounce rates across EMEA.
Collaborate with key partners, including the WW Surface Site Merchandising Lead, Surface Category and Product Marketing, the regional EMEA team, and global stakeholders.
Create, curate and optimize customer journeys that maximize learning and buying.
Tell compelling Surface stories through product and merchandising messaging and assets, ensuring clear presentation of device features, accessories, Copilot+ PC capabilities and attach offers.
Apply strong project management across a variety of tasks with differing deadlines and priorities.
Determine the launch mode and schedule for Surface launches and page updates, and communicate it to relevant teams.
Lead EMEA site merchandising post-mortems and the consolidation and sharing of best practices.
Build requirements for improved customer experiences, including new features for templates, navigation elements and wayfinding.
Orchestrate SEO actions for Surface in EMEA with the global SEO team and EMEA SEO virtual team, optimizing key Surface pages and driving organic traffic.
Lead the EMEA site merchandising implementation of Surface product launches, refreshes and end-of-life transitions, ensuring timely, effective execution aligned with global strategies.
Use Adobe Analytics fluently to report on and analyze web data, producing meaningful, actionable insights that drive optimizations.
Design and run statistically significant experiments to reach validated answers, diving into data with confidence to find insights.
Use personalization and targeting schemas and tools to create experiences tailored to our customers and their needs.
Prepare and present weekly and monthly Surface performance reporting, including analysis of customer behavior and opportunities for improvement, plus ad hoc reporting for launches, promotions and optimizations.

Krav

Experience in eCommerce site merchandising, including customer journey optimization and category or product page management.
OR a Bachelor's degree in Business, Marketing, Economics or a related field AND experience in eCommerce site merchandising, including customer journey optimization and category or product page management.
OR a Master's degree in Business, Marketing, Economics or a related field AND experience in eCommerce site merchandising, including customer journey optimization and category or product page management.
Experience planning, executing, measuring and optimizing consumer eCommerce site merchandising, with the ability to create optimal customer experiences that drive revenue.
Experience in site usability, A/B testing, personalization and optimization.
Strong project management of complex projects, with close attention to detail and the ability to execute flawlessly.
Ability to work across a variety of tasks under pressure, managing time, prioritizing and meeting deadlines in a fast-paced environment.
Strong written and verbal communication and presentation skills.
Experience with Adobe Analytics and the ability to analyze data, draw insights, make data-driven decisions and turn findings into compelling storytelling.
Passion for the customer experience, with a strong interest in understanding and influencing customer behavior.
Strategic thinking and sound decision-making, with an innovative approach to customer experience.
A proactive, collaborative team player who thrives in an international, multicultural team.
Proficiency in Microsoft Office, especially PowerPoint and Excel.

Önskade kvalifikationer

Experience in digital marketing or with consumer electronics and devices is an advantage.

Förmåner

Certain roles may be eligible for benefits and other compensation.
Opportunities for career growth and development.

Färdigheter

Adobe AnalyticsSEOMicrosoft OfficeExcelPowerPoint

#eCommerce#Site Merchandiser#Marketing#EMEA#Surface#Microsoft Store#SEO#Analytics#A/B testing#Personalization

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eCommerce Site Merchandiser

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