D2C Outbound Communications Manager
Marknadsföring, media och kreativt · Marknadsföring och reklam · Digital marknadsföring · Innehållsstrategi · Marknadsstrategi
I korthet
Shape living by leading D2C outbound communications for Electrolux Group in Stockholm. Drive strategy across email, SMS, and other channels, leveraging lifecycle marketing, personalization, and CRM expertise to deliver measurable business results and enhance consumer experiences.
Ansvarsområden
- Develop and execute E2E outbound communications calendar for D2C and e-commerce channels.
- Understand the holistic consumer journey, including needs and pain points while collaborating with commercial teams and local markets.
- Plan and execute targeted D2C campaigns, working with CRM tools and segmentation.
- Analyse campaign performance and consumer behaviour to identify opportunities for channel optimisation and growth.
- Support roadmap planning and translate business needs into requirements and user stories for product and engineering teams.
- Drive innovation in consumer engagement practices by staying current with industry trends and best practices.
Krav
- Bachelor’s degree in marketing, related field, or relevant Business experience.
- 5+ years experience in digital touchpoints focused on consumer communication and ecommerce.
- Experienced E2E campaign manager, working with email and ideally SMS and other OB channels.
- Strong background in consumer journey orchestration, segmentation, personalisation and lifecycle management.
- Experience collaborating with product, engineering and data teams in agile environments, including knowledge of product development technologies.
- Commercial mindset and a flexible approach to driving continuous optimisation.
- Enjoy being part of a diverse team of highly talented marketers.
Förmåner
- Permanent / Full time job type.
#D2C#Outbound Communications#Marketing#E-commerce#Lifecycle Marketing#CRM#Personalisation#Campaign Management#Stockholm
Företag
Electrolux Group
Publicerade jobb
för 2 veckor sedan
Anställningstyp
Heltid
Arbetsform
På plats
Erfarenhetsnivå
Senior
Platser
Stockholm, Sweden
Kvalifikation
Kandidatexamen
Sökande
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