Category Marketing Manager, Home Entertainment
Marknadsföring, media och kreativt · Marknadsföring och reklam · Digital marknadsföring · Innehållsstrategi · Marknadsstrategi
I korthet
The Category Marketing Manager, Home Entertainment will be responsible for developing, executing, and evaluating merchandising, marketing, and site experience for Amazon.in. This role requires a deep understanding of traffic-driving mechanisms and analytical skills to optimize channels and drive growth.
Ansvarsområden
- Own all key traffic drivers for the category/ line of business and act as a category advocate with central traffic teams.
- Optimize traffic-driving mechanisms including onsite merchandising, Search, Social media, Push notifications, and Performance marketing.
- Analyze customer cohorts and drive initiatives to improve growth.
- Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification, and influencer marketing.
- Conduct in-depth analyses to determine program effectiveness and continuously improve programs and site initiatives.
- Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions.
- Audit traffic funnel and provide weekly/monthly insights on gaps to topline goal.
- Present to senior management externally and internally.
- Meet business goals while ensuring a top-notch customer experience.
Krav
- 3+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing, and scaling cross-functional marketing programs.
- Experience using Microsoft Excel to manipulate and analyze data.
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
Önskade kvalifikationer
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.
Förmåner
- Inclusive culture that empowers Amazonians.
- Workplace accommodation and adjustment during the application and hiring process available for individuals with disabilities.
#Marketing#Home Entertainment
Företag
Amazon
Publicerade jobb
för 1 månad sedan
Anställningstyp
Heltid
Arbetsform
På plats
Erfarenhetsnivå
Mellannivå
Platser
Bengaluru, India
Sökande
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