Category Marketing Manager, Home Entertainment
Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Content Strategy · Marketing Strategy
In short
The Category Marketing Manager, Home Entertainment will be responsible for developing, executing, and evaluating merchandising, marketing, and site experience for Amazon.in. This role requires a deep understanding of traffic-driving mechanisms and analytical skills to optimize channels and drive growth.
Responsibilities
- Own all key traffic drivers for the category/ line of business and act as a category advocate with central traffic teams.
- Optimize traffic-driving mechanisms including onsite merchandising, Search, Social media, Push notifications, and Performance marketing.
- Analyze customer cohorts and drive initiatives to improve growth.
- Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification, and influencer marketing.
- Conduct in-depth analyses to determine program effectiveness and continuously improve programs and site initiatives.
- Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions.
- Audit traffic funnel and provide weekly/monthly insights on gaps to topline goal.
- Present to senior management externally and internally.
- Meet business goals while ensuring a top-notch customer experience.
Requirements
- 3+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing, and scaling cross-functional marketing programs.
- Experience using Microsoft Excel to manipulate and analyze data.
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
Desired Qualifications
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.
Benefits
- Inclusive culture that empowers Amazonians.
- Workplace accommodation and adjustment during the application and hiring process available for individuals with disabilities.
#Marketing#Home Entertainment
Company
Amazon
Job Posted
1 month ago
Employment Type
Full Time
WorkMode
On Site
Experience Level
Mid-Senior
Locations
Bengaluru, India
Applicants
Be an early applicant