Associate Product Marketing Manager
Marknadsföring, media och kreativt · Marknadsföring och reklam · Produktledning · Marknadsstrategi
I korthet
The Associate Product Marketing Manager at ASSA ABLOY is responsible for managing the Kwikset product portfolio from inception to end-of-life. This hybrid role, based in Lake Forest, California, involves new product ideation, innovation, marketing strategy development, and commercialization in collaboration with cross-functional teams.
Ansvarsområden
- Manage the Kwikset product portfolio from inception through end of life.
- Guide cross-functional teams through product development projects using the HHI milestone process.
- Support product road development and research initiatives for business and marketing strategy.
- Analyze market, channel, and customer dynamics, product design, trends, and end-user preferences.
- Manage documentation for new SKUs, including weights, dimensions, pricing, and UPCs.
- Utilize sales data to make recommendations on aisle changes at major big box customers.
- Support brand guidelines for packaging, merchandising, and collateral.
- Coordinate meeting materials for customer product collaboration, line reviews, and business reviews.
- Analyze data to make annual price increase and SKU rationalization recommendations.
- Prepare creative briefs for commercialization support and submit creative requests.
- Provide direction on messaging points and graphics for ecommerce listings.
- Support channel marketing on off-shelf promotions and point-of-purchase display art.
- Provide support on special projects as assigned.
Krav
- Bachelor’s degree in marketing, business, communications or related field required.
- Minimum 3+ years marketing or relevant experience within the home improvement industry or consumer packaged goods company (CPG/FMG).
- Experience with P&L management, understanding product portfolio or business P&L.
- Ability to successfully manage several initiatives/projects simultaneously and motivate cross-functional team members.
- Experience utilizing market research methods and tools and translating findings into solutions and strategies.
- Demonstrated experience managing large data sets without error for item master data and content creation.
- Good Microsoft Office Skills.
- Good Presentation Skills.
- Good Project Management Skills.
- Good Profit & Loss knowledge.
- Good industry knowledge.
- Basic Category Management knowledge.
Önskade kvalifikationer
- Specific experience and insight surrounding home décor trends, bath trends, and interior design a plus.
- Must have excellent eye for design and strong sense of fashion.
Förmåner
- Hybrid work environment with in-office work from our Lake Forest, California location required Tuesday through Thursday.
- Opportunity for domestic and international travel (approx. 3 trips per year).
- Competitive base salary range of $90,300-$154,880.
- Regular review of compensation ranges.
- Support for career development, including regular feedback, training, and development opportunities.
- Empowerment to build career around aspirations and ambitions.
- Encouragement to grow roles locally, regionally, or internationally.
- Company values diverse, inclusive teams and different perspectives and experiences.
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