Sr Manager, Ad Programs, Ads Trust

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Digital Marketing

In short

The Sr Manager, Ad Programs, Ads Trust will lead the global vision for ad moderation and relevance quality, focusing on audit excellence, defect reduction, and advertiser experience. This role requires deep operational leadership, quality management, and data-driven problem-solving to ensure policy accuracy and process reliability. The ideal candidate has over 10 years of experience in Advertising Operations or related fields and experience managing global, multilingual teams.

Responsibilities

Define and execute the global quality strategy for Ad Trust, including audit, compliance, and defect remediation.
Establish scalable audit mechanisms across machine components and human-labeled workflows.
Redesign quality frameworks for machine labeling, automation, and Ad Program Agnostic Architecture (APAA).
Drive measurable improvements in customer-facing defect reduction (DAV-1K < 1 YoY).
Lead data-driven defect detection and remediation programs.
Partner with Product, Policy, Engineering, and Science to improve systems and policies.
Own Advertiser Appeals, Customer Andons, and Ad Feedback processes.
Drive improvements in advertiser contact reduction and appeal resolution time.
Collaborate with global stakeholders to enhance communication and issue resolution.
Influence AT Policy, Product, and Science roadmaps with audit and appeal data.
Lead initiatives for human-in-the-loop training data for ML models.
Deliver audit mechanisms for emerging ad programs like Streaming TV.

Requirements

10+ years of experience in Advertising Operations, Quality, or Program Management.
At least 5 years in people leadership roles.
Proven track record in defect reduction, process transformation, and audit design.
Strong analytical and stakeholder management skills.
Experience managing global, multilingual teams and 3P vendor quality operations.
Bachelor's degree.
Experience in risk management, audit, legal, compliance or related field work including engaging with external stakeholders.
7+ years of team management with 5 or more direct reports experience.
Experience implementing lean principles and process improvement in an operational environment.
Experience working within a global company, with multi-country responsibilities.

Desired Qualifications

Deep understanding of the digital advertising ecosystem.
Expertise in machine-human hybrid quality models, ML-based labeling, and policy enforcement systems.
Demonstrated ability to define strategic quality roadmaps and drive cross-functional execution.
Engineering or Master’s degree in Business, Operations, or a related field.
CAMS Certification or other compliance certification such as CRCM or CRP.
Knowledge of Lean Six Sigma and process improvement methodologies.
Experience with audit or risk program design, control environment process documentation, and control mapping.
Master's degree.

Benefits

Inclusive culture that empowers Amazonians.
Workplace accommodation and adjustment for individuals with disabilities.

#Advertising#Ad moderation#Quality Management#Operations

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