Outbound Marketing - Monetization, Monetization, Performance Marketing

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Marketing Strategy

In short

Amazon India's Performance Marketing team seeks a motivated marketer to own and scale WhatsApp and Push channels for the Outbound Monetization Program. This role focuses on campaign execution, data-driven experimentation, audience strategy, and cross-functional leadership to drive engagement and revenue.

Responsibilities

End-to-end ownership of Push and WhatsApp channel campaigns for Outbound channels Monetization.
Execute high-quality, defect-free campaigns at scale with strict adherence to timelines.
Build and standardize SOPs to improve execution efficiency and reduce operational errors.
Design and run structured experiments (A/B tests) across targeting, creatives, frequency, and timing.
Continuously raise the bar on experiment velocity and channel contribution to Outbound Monetization revenue goals.
Define and evolve audience cohorts.
Partner with analytics to enable data-backed targeting and personalization.
Establish clear measurement frameworks to evaluate channel and campaign impact.
Track and report performance, generate insights, and translate them into actionable improvements.
Work closely with Brands, Tech, Analytics, and IN Ads teams to unblock execution and drive roadmap alignment.
Influence stakeholders to prioritize high-impact channel interventions.

Requirements

3+ years of professional non-internship marketing experience.
2+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience.
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).

Desired Qualifications

Experience in e-commerce, start ups, advertising, commercial.
Experience using data visualization tools.

Benefits

Inclusive culture that empowers Amazonians.
Workplace accommodations for individuals with disabilities available.

Skills

Performance MarketingWhatsAppPush notificationsA/B testingExcelTableauData visualization

#Marketing#Performance Marketing#Monetization#WhatsApp#Push Notifications

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