Omnichannel Manager (Marketing & Sales Channels)

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Sales Management

In short

Securitas Poland is seeking an experienced Omnichannel Marketing & Sales Channels Manager in Warsaw to lead integrated marketing and sales strategies. This role involves managing external communications, planning campaigns, generating leads, optimizing sales funnels, and supervising marketing/remote sales processes.

Responsibilities

Create and implement marketing strategies to support sales growth and business lines.
Manage external communication and activities to strengthen brand recognition.
Plan and execute marketing campaigns across online and offline channels.
Generate sales leads for various business lines and sales channels.
Develop and optimize processes for lead acquisition, qualification, and transfer to sales.
Manage the sales funnel in marketing and remote sales areas.
Supervise marketing and remote sales processes.
Develop and implement activities to increase sales effectiveness in telephone and digital channels.
Manage CRM and marketing automation tools for sales growth.
Monitor marketing and sales activity effectiveness and initiate optimizations.
Cooperate with Sales, Operations, and Business Development teams.
Analyze market trends, customer behavior, and identify new business development opportunities.
Manage a team of specialists in marketing, communication, lead generation, remote sales, and sales support.

Requirements

5-7+ years of professional experience in marketing, sales, lead generation, e-commerce, or sales channel management.
2+ years of proven managerial experience in team management and achieving business objectives.
Experience in conducting marketing activities supporting sales growth and customer acquisition.
Practical knowledge of lead generation, marketing automation, and sales funnel management processes.
Experience in managing remote sales, Contact Center, Inside Sales, or other telephone sales channels.
Knowledge of CRM, marketing automation, and business analytics tools.
Ability to build marketing strategies and translate them into actions and business results.
Ability to analyze data, draw conclusions, and make decisions based on performance indicators.
Experience in cross-functional cooperation and managing projects with multiple stakeholders.
Experience in both B2B and B2C projects is preferred.
Fluency in Polish and English.

Desired Qualifications

Managerial competencies: ability to build engaged and effective teams, motivate, develop, and support employees.
Highly developed communication and interpersonal skills.
Ability to work in a dynamic environment and manage change.
Ability to build partnership-based relationships with key business stakeholders.
Entrepreneurship and initiative in seeking new business development opportunities.
Customer orientation and focus on achieving results.
Openness to new technologies, AI, and innovative solutions supporting sales and marketing.
High ethical standards, honesty, transparency, and responsibility in business decision-making.
Commitment to aligning activities with organizational values, applicable regulations, and business ethics principles.

Benefits

Hybrid working model with 4 days in the office per week.
Commitment to diverse representation, equal pay, safe working conditions, gender balance, and an inclusive work environment.
Wide range of skills and development opportunities.
Work in an international, explorative, hands-on, and dynamic business environment.
Values of Integrity, Vigilance, and Helpfulness.

Skills

CRMmarketing automationbusiness analyticsSEOe-commerce

#Marketing#Sales#Omnichannel#Manager

About Securitas Group

Securitas is a world-leading safety and security solutions partner that helps make your world a safer place. Almost nine decades of deep experience means we see what others miss. By leveraging technology in partnership with our clients, combined with an innovative, holistic approach, we’re transforming the security industry. With 350 000 employees in 47 markets, we see a different world and create sustainable value for our clients by protecting what matters most - their people and assets.

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