Communications Analyst

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Content Strategy · Social Media Management

In short

Tetra Pak seeks a Communications Analyst in Bogotá, Colombia, to support marketing communications initiatives across Latin America, focusing on Mexico, Argentina, Colombia, and Central America. The role involves planning, coordinating, and executing regional communications activities, managing digital channels, content, PR, and events, and analyzing performance metrics to enhance audience engagement.

Responsibilities

Support the development and execution of marketing communications initiatives across Latin America (Mexico, Argentina, Colombia, Central America), ensuring alignment with regional business objectives.
Monitor and oversee social media channels, paid media activities, and content marketing initiatives in partnership with external agencies and vendors.
Track, analyze, and report communications key performance indicators (KPIs) such as reach, engagement rate, CTR, PR value, MQLs, email open rates, and website traffic.
Provide insights and recommendations to enhance performance and audience engagement.
Coordinate communications, public relations, digital marketing, and marketing communications projects with cross-functional teams, ensuring timely execution, budget control, and alignment with regional priorities.
Create, edit, and publish communication materials, articles, and digital content in collaboration with stakeholders.
Develop, plan, and execute customer events across the region, ensuring effective coordination and high-quality delivery.

Requirements

Bachelor’s degree in Communications, Marketing, Public Relations, or a related field, or equivalent practical experience.
Practical experience in communications, digital marketing, social media, or related areas, preferably supporting multiple markets or regional initiatives.
Working knowledge of paid media, digital campaigns, social media management, content marketing, and communications performance measurement.
Familiarity with tools such as Meta Business Manager, LinkedIn Campaign Manager, Google Ads, and media planning practices.
Strong analytical skills with the ability to monitor, interpret, and communicate communications performance metrics and insights.
Fluent English with excellent communication and collaboration skills.
Ability to work effectively with stakeholders across different functions, markets, and cultures.
Strong organizational skills, attention to detail, and ability to manage multiple priorities in a dynamic, team-oriented environment.

Desired Qualifications

Familiarity with tools such as Meta Business Manager, LinkedIn Campaign Manager, Google Ads, and media planning practices is considered an advantage.

Benefits

A variety of exciting challenges with ample opportunities for development and training in a truly global landscape.
A culture that pioneers a spirit of innovation where industry experts drive visible results.
An equal opportunity employment experience that values diversity and inclusion.
Market competitive compensation and benefits with flexible working arrangements.

Skills

Content MarketingDigital MarketingSocial Media ManagementPublic RelationsGoogle AdsMeta Business ManagerLinkedIn Campaign Manager

#communications#marketing#digital#content#social media#public relations#analytics#Latin America#Mexico#Argentina#Colombia#Central America

About Tetra Pak

We’re here to make food safe and available. It’s why we provide advanced food production systems, from product creation and recipe testing to processing, filling, packaging, logistics, services and beyond. We support almost every food and beverage category with tailored solutions for category-specific needs. In collaboration with our customers and suppliers, driven by more than 24,000 dedicated employees worldwide, we protect food sustainably every day for hundreds of millions of people in more than 160 countries. Because we’re here to fulfil a purpose: We commit to making food safe and…

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