Senior Technical Lead

Technology, Data & Digital · Software & Web Development · Software Engineering · Web Development · QA & Testing

In short

We are seeking a Senior Technical Lead with extensive experience in Adobe Target for A/B testing, personalization, and analytics integration. The role involves configuring activities, supporting multi-channel journeys, and performing end-to-end QA and troubleshooting. Strong JavaScript, HTML, CSS, and debugging skills are essential, along with experience in Adobe Analytics and mobile app implementations.

Responsibilities

Build, configure, and manage Adobe Target activities (A/B Testing, XT, MVT, Auto-Allocate, Auto-Target).
Configure audiences, offers, targeting rules, traffic allocation, success metrics, and reporting.
Support experimentation and personalisation across authenticated, multi-domain, and multi-device journeys.
Validate activity delivery, audience qualification, reporting accuracy, and analytics integration (A4T).
Perform end-to-end QA, troubleshooting, production release validation, and ongoing activity monitoring.
Collaborate with Product, Analytics, Engineering, QA, and Business stakeholders to deliver and optimise experiments.

Requirements

Strong hands-on experience with Adobe Target activity creation, audiences, offers, targeting rules, and reporting.
Proven experience with A/B Testing, Experience Targeting (XT), MVT, Auto-Allocate, and Auto-Target.
Strong HTML, CSS, JavaScript, and DOM debugging skills.
Experience with authenticated personalisation and multi-domain implementations.
Strong understanding of audience qualification, exclusions, traffic allocation, and targeting logic.
Experience with Adobe Analytics and Analytics for Target (A4T).
Strong QA, UAT, and release governance experience.
Hands-on experience with Browser Developer Tools, Adobe Experience Cloud Debugger, mboxTrace, mboxDebug, QA URLs, and Preview URLs.
Ability to troubleshoot audience qualification, activity delivery, redirects, cookies, network requests, and rendering issues.
Experience validating response tokens, activity behaviour, and implementation defects before release.
Experience with Adobe Target mobile app implementations including mobile app Target tagging, form-based experiences, app mbox debugging, activity validation, and troubleshooting mobile app targeting and delivery issues.

Desired Qualifications

Financial Services or other regulated industry experience.
Experience with privacy, consent, identity, and security controls.
Adobe Target certification (preferred).
Experience working within controlled release and governance environments.

Benefits

Supercharge your potential at HCLTech.
Find your career at HCLTech.
Find your spark at HCLTech.
Be part of a global technology company with over 223,000 people across 60 countries.

Skills

Adobe TargetA/B TestingExperience Targeting (XT)MVTAuto-AllocateAuto-TargetHTMLCSSJavaScriptDOM DebuggingAdobe AnalyticsAnalytics for Target (A4T)Browser Developer ToolsAdobe Experience Cloud DebuggermboxTracemboxDebug

#Adobe Target#A/B Testing#Personalization#Experimentation#Web Development#Debugging#QA

About HCLTech

Supercharging progress through technology and innovation

HCLTech is a global technology company, home to 219,000+ people across 54 countries, delivering industry-leading capabilities centered around digital, engineering and cloud, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending September 2022 totaled $12.1 billion. To learn how we can supercharge progress for…

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