Senior Paid Media Activation Manager
Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Social Media Management
In short
Microsoft is seeking a Senior Paid Media Activation Manager to lead in-house paid social media strategy, planning, and hands-on campaign execution. This role involves optimizing campaigns, identifying trends, managing operational infrastructure, and collaborating with internal and external partners to drive business outcomes.
Responsibilities
- Bring high-profile, business-critical, quick-turn campaigns to life through hands-on paid social activation, optimization, and reporting.
- Actively monitor campaigns for optimization opportunities across platforms, creative sets, audience segments, and bidding strategies.
- Dive deep into analytics to identify trends and learnings across audiences, placements, channels, ad sets/variants, and any additional variables that could impact campaign performance.
- Provide agile, responsive, collaborative, and transparent communications with internal and external business partners.
- Own the strategic operating model for Microsoft’s in-house paid social activation infrastructure, ensuring platforms, processes, governance frameworks, and operational capabilities can scale.
- Collaborate with the Paid Media Director, Channel Specialists, Analytics, Digital Brand Safety, Finance Operations, and platform and ad tech partners.
- Define and evolve operational governance standards across social media platforms, advertising accounts, business managers, handle ownership, access controls, payment methods, data integrity, and compliance requirements.
- Identify opportunities to use automation, AI, workflow tools, and process redesign to reduce manual effort and improve accuracy.
- Lead operational readiness planning for new platform capabilities, campaign types, testing initiatives, and media innovations.
- Establish operating rhythms, documentation, training programs, and governance mechanisms that strengthen operational excellence.
Requirements
- Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years experience in media, marketing, or advertising on the client or agency side OR equivalent experience.
- 7+ years hands-on-keys paid social activation experience, preferably within an agency environment.
- 7+ years experience supporting large-scale in-house media organizations or agency activation operations.
- 5+ years experience driving process improvement, operational transformation, automation, or scale initiatives within a complex organization.
- Experience with media financial operations, procurement processes, payment governance, budgeting, spend management, or cross-charge frameworks.
- Knowledge of how to use native platform governance, audience planning tools & suite of ad products including: Meta, X, Reddit, YouTube, LinkedIn, Snapchat, Pinterest, and TikTok
- Proficient analytical, problem-solving, and program management capabilities.
- Proficient written and verbal communication skills, including executive-level communication.
- Experience administering and governing enterprise social media management platforms such as Sprinklr.
- Proven ability to influence stakeholders and drive alignment across multiple teams without direct authority.
- Experience implementing automation, workflow technologies, AI-enabled solutions, or operational process redesign initiatives.
- Familiarity with enterprise governance, risk management, compliance controls, and access management processes.
Desired Qualifications
- Masters Degree in in Business, Advertising, Marketing, or Communications related field AND 6+ years experience in media, marketing, or advertising on the client or agency side OR equivalent experience.
- Campaign execution excellence: Launch high-profile paid social campaigns accurately, on time, and in alignment with approved strategy, budgets, platform requirements, and brand-safety standards.
- Performance optimization: Establish a consistent optimization rhythm that identifies actionable opportunities across audiences, creative, placements, bidding, and campaign structure—and translates insights into measurable performance improvements.
- Operational governance and integrity of Microsoft’s paid social activation ecosystem. Reduction of operational risk, platform access issues, compliance gaps, and campaign readiness challenges.
Benefits
- Provide a supportive environment to bring your authentic self to work and amplify your strengths.
- Offer opportunities to gain new experiences, stretch your skills, and grow your career. Successes will be celebrated at every level of leadership.
- Prioritize your development – with mentorship, training (in both media and emerging areas like AI), and a culture of continuous learning.
- Certain roles may be eligible for benefits and other compensation.
- Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Skills
Paid SocialMetaXRedditYouTubeLinkedInSnapchatPinterestTikTokSprinklrAI
#Marketing#Media#Paid Social#Campaign Management#Operations#Governance#Automation
About Microsoft
Empowering every person and organization on the planet to achieve more
Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting…
Company
MicrosoftJob Posted
4 weeks ago
Employment Type
Full Time
Work mode
Hybrid
Salary
US$106,400–203,600 / year
Experience Level
Senior
Locations
United States
Qualification
Bachelor
Applicants
Be an early applicant
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