Marketing Manager – Marketing Automation

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Digital Marketing

In short

Nous recherchons un responsable marketing expérimenté en automatisation du marketing pour rejoindre notre équipe à Hyderabad, en Inde. Ce poste à temps plein vous rendra expert de notre environnement Marketo, responsable de l'exécution des campagnes quotidiennes tout en construisant et en soutenant des flux de travail personnalisés et des intégrations tierces. Ce poste pluridisciplinaire se situe à l'intersection des opérations de marketing et de vente. Vous traduirez les besoins de l'entreprise en solutions d'automatisation évolutives, maintiendrez l'intégrité des données et optimiserez continuellement la façon dont nous engageons et entretenons les prospects dans le parcours B2B.

Responsibilities

Build, execute, and optimize Marketo campaigns end-to-end (email programs, engagement engine nurtures, webinars, event-driven campaigns).
Design and maintain custom workflows and integrations between Marketo and other platforms.
Manage lead enrichment, lead scoring, lead routing, and lead nurture programs.
Maintain and enhance the Marketo–Salesforce sync, including field mappings and data flow governance.
Enforce data hygiene standards, deduplication, and field governance; manage consent and preference center programs.
Integrate and maintain connections between Marketo and third-party tools (webinar platforms, enrichment vendors, event tools, data providers).
Partner with Sales Operations and Marketing teams to align automation strategies.
Identify opportunities to apply AI and emerging technologies to improve targeting, personalization, and campaign performance.
Leverage working knowledge of HTML to build, troubleshoot, and refine email templates, landing pages, and form behaviors.
Monitor campaign performance, troubleshoot issues, and recommend process and automation improvements.

Requirements

5+ years of hands-on experience working with Marketo, with a strong, current understanding of the Marketo environment, architecture, and integrations.
Marketo Certified Expert (or equivalent demonstrable expert-level proficiency).
Deep knowledge of Salesforce (SFDC) and the Marketo–SFDC integration model.
Proven experience with lead enrichment, lead nurture programs, consent management, and data hygiene best practices.
Experience building and maintaining third-party integrations to Marketo.
Working knowledge of HTML for email and landing page development and troubleshooting.
Strong understanding of B2B marketing structure, lead lifecycle, and revenue funnel.
Demonstrated ability to work effectively across cross-functional teams, including Sales Operations and Marketing.
High interest in and awareness of AI and its application to marketing automation.

Desired Qualifications

Familiarity with the Adobe ecosystem (e.g., Adobe Experience Cloud, Adobe Marketo Engage, Adobe Creative Cloud, or related Adobe solutions).

Benefits

Qualcomm is an equal opportunity employer.
Qualcomm is committed to providing an accessible process for individuals with disabilities.
Qualcomm is committed to making our workplace accessible for individuals with disabilities.

Skills

MarketoSalesforceHTMLAI

#Marketing Automation#Marketo#Salesforce#B2B Marketing#Lead Nurturing#Data Hygiene#HTML#AI

About Qualcomm

Enabling a world where everyone and everything can be intelligently connected.

Enabling a world where everyone and everything can be intelligently connected.\n\n

See all open jobs at Qualcomm Read more about Qualcomm Website

Company

Qualcomm

Job Posted

1 day ago

Employment Type

Full Time

Work mode

On Site

Experience Level

Mid-Senior

Locations

Hyderabad, India

Qualification

Bachelor, Diploma, No Formal Education

Applicants

Be an early applicant

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