Marketing Manager - Insurance & Wealth
Finance, Banking & Legal · Banking & Investments · Financial Analysis · Digital Marketing
In short
Amazon Pay is seeking an Associate Marketing Manager for Insurance & Wealth in Bengaluru, India. This role involves end-to-end campaign execution across various channels to drive customer acquisition and engagement for financial products like motor insurance, health insurance, and fixed deposits.
Responsibilities
- Own all traffic drivers for Insurance and FD, including onsite merchandising, search, social, push, and performance marketing.
- Develop and execute integrated campaigns across email, push, in-app, social, and onsite to drive acquisition and policy/FD issuance.
- Own end-to-end GTM for new product and multi-insurer launches, including messaging, creative briefing, channel planning, and post-launch analysis.
- Build relationships with insurance partners to negotiate competitive offers and cashbacks.
- Coordinate with legal/compliance for timely approvals aligned to IRDAI and RBI guidelines.
- Plan merchandising across homepage, Pay dashboard, search, push, and WhatsApp for leads and renewals.
- Analyze campaign data to derive actionable insights, optimize spend, and improve key metrics.
- Present performance, strategy, and recommendations to senior management.
- Manage the marketing calendar and coordinate cross-functional stakeholders.
Requirements
- 2+ years of professional non-internship marketing experience.
- Experience with Excel or Tableau for data manipulation, macros, charts, and pivot tables.
- Experience using data and metrics to measure impact and determine improvements.
- Experience with onsite marketing, lifecycle marketing, and digital advertising.
Desired Qualifications
- Knowledge of HTML, XML, and Excel.
- Experience leading cross-functional teams to establish strong partnerships with demonstrable results.
Benefits
- High-intensity, high-learning role.
- Operate at the intersection of data, creativity, and customer obsession.
- Ship campaigns weekly, run experiments daily, and directly impact millions of customers.
- Tactical role with strategic exposure.
- Inclusive culture that empowers Amazonians.
- Workplace accommodations for individuals with disabilities.
#marketing#insurance#wealth#fintech#amazon pay#campaign execution#customer acquisition#engagement#data#creativity
Company
Amazon
Job Posted
1 month ago
Employment Type
Full Time
WorkMode
On Site
Experience Level
Mid-Senior
Locations
Bengaluru, India
Applicants
Be an early applicant