The Job

Marketing Automation Specialist

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Marketing Strategy

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In short

The Marketing Automation Specialist will execute marketing automation campaigns and support marketing activities within an in-house agency at Ericsson. This early-career role focuses on email marketing, lead management, and campaign execution using the Marketo platform and related systems, requiring strong communication and attention to detail.

Responsibilities

  • Execute email marketing campaigns and marketing activities within the Marketo platform.
  • Support lead management and campaign execution across marketing automation platforms.
  • Assist with campaign quality assurance, testing, and reporting.
  • Collaborate with stakeholders to understand campaign requirements and deliver results.
  • Manage multiple marketing tasks and priorities in a structured environment.
  • Provide accurate campaign reporting and basic web analytics insights.
  • Participate in campaign planning and execution under senior guidance.
  • Support the onboarding and training of marketing automation processes and best practices.

Requirements

  • 1–3 years of relevant experience in marketing, marketing support, or a related field.
  • Excellent written and spoken English proficiency.
  • Strong communication and collaboration skills with a proactive mindset.
  • Solid understanding of digital marketing fundamentals.
  • Experience executing marketing campaigns.
  • Project management fundamentals, including time and task management.
  • Strong attention to detail and ability to follow established processes.
  • Ability to manage multiple tasks and priorities effectively.
  • Comfort communicating with internal stakeholders.
  • Demonstrated learning agility and ability to quickly learn new tools and processes.
  • Basic understanding of web analytics and campaign reporting.
  • Knowledge of email marketing best practices.
  • Experience with lead management and audience segmentation.

Desired Qualifications

  • Experience with Marketo or similar marketing automation platforms.
  • Familiarity with Salesforce CRM (SFDC).
  • Knowledge of Google Analytics (GA4).
  • Experience with A/B testing and campaign optimization.
  • Understanding of landing page management.
  • Basic knowledge of AI and its applications in marketing.
  • General business acumen and curiosity about marketing strategy.

Benefits

  • Cafeteria fringe benefits (yearly amount of gross 840,000 HUF)
  • Annual bonus
  • Benefits after life events (e.g.: childbirth)
  • Employee Assistance Program
  • Life and accident insurance
  • Wellbeing activities
  • Company share purchase plan
  • Referral program
  • All You Can Move partner
  • Continuous learning through trainings, workshops, and conferences
  • Internal and external learning & development opportunities
  • Language courses
  • Modern office in the 11th district
  • Hybrid working based on our current Home Office Policy
  • Laptop and mobile phone
  • Free parking in the secured company underground garage
  • Bicycle storage, showers and lockers
#Marketing Automation#Demand Generation#Email Marketing#Lead Management#Campaign Execution#Marketo#Budapest
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Company

Ericsson

Job Posted

3 weeks ago

Employment Type

Full Time

WorkMode

Hybrid

Experience Level

Entry

Locations

Budapest, Hungary

Applicants

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