Director, Platform Growth & Ecosystem Marketing

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Product Marketing

In short

Mojang Studios is seeking a Director, Platform Growth & Ecosystem Marketing to lead growth initiatives across key external platforms, gaming retail, digital storefronts, and strategic partnerships. This role involves translating franchise strategy into execution, managing a multidisciplinary team, and driving expansion in reach, engagement, and commercial impact globally, including in China and educational markets.

Responsibilities

Lead Minecraft's Platform Growth Strategy across Apple, Google, Nintendo, PlayStation, Xbox, gaming retail partners, and digital storefronts.
Drive growth by developing strategic partnerships, expanding discoverability, increasing merchandising, and unlocking commercial opportunities.
Define and execute strategies to expand Minecraft's global footprint through platforms, products, and partner ecosystems.
Lead Minecraft's Growth Ecosystems for China and Education.
Build and scale strategic distribution partnerships across OEM, telecommunications, subscription, and technology ecosystems.
Develop and implement scalable growth systems, including partnership frameworks, planning processes, measurement approaches, and execution models.
Lead a lean, multidisciplinary team spanning platform marketing, growth ecosystem marketing, strategic partnerships, and program management.

Requirements

Bachelor's Degree in Marketing, Business, Communications, or related field, or equivalent experience.
8+ years of experience in mobile marketing, platform marketing, ecosystem marketing, strategic partnerships, gaming, technology, or entertainment marketing.
6+ years of people management experience leading and developing teams.
Experience building and managing strategic partnerships that deliver measurable business outcomes.
Experience working across mobile, platform, retail, OEM, telecommunications, subscription, and technology ecosystems.
Experience leading cross-functional initiatives within a complex, matrixed organization.
Strong analytical, business planning, and strategic thinking capabilities.
Strong executive communication and stakeholder management skills.

Desired Qualifications

Experience working with major gaming platforms including Nintendo, PlayStation, Apple, Google, Xbox, and Steam.
Experience managing gaming retail relationships, digital storefront marketing, category merchandising, platform promotions, commerce programs, or partner-funded marketing initiatives.
Experience launching and scaling mobile products and mobile ecosystem marketing programs.
Experience working with App Store and Google Play merchandising, discoverability, growth, or lifecycle strategies.
Experience developing and executing international expansion strategies that leverage platform partnerships, product ecosystems, retail channels, and distribution networks to grow customer reach, engagement, and commercial performance across global markets.
Experience working with education technology products and adoption-focused marketing.
Experience managing partner-funded marketing investments and co-marketing programs.
Passion for gaming, player communities, and ecosystem-driven growth.

Skills

Product MarketingMarketing StrategyBusiness StrategyDigital MarketingRetail SalesBrand Management

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